Yard sign advertising is highly effective. They are inexpensive and durable, with the ability to last two years or longer outdoors. If displayed indoors, yard signs can last several years. Combining the price with the longevity, yard signs are the go-to for advertising success.
Let’s pit custom yard signs against other traditional forms of marketing. First up, television and why advertising with that medium is going the way of the dodo.
The days of marketing a business or product on TV have changed dramatically from even just a few years ago. Streaming services are popping up on a seemingly weekly basis. Those services don’t run commercials. Watching TV via streaming is becoming more and more popular, steering people away from cable. The number of Netflix subscribers alone has skyrocketed in recent years. As of the 4th quarter of 2020, the popular streaming service boasted nearly 74 million subscribers in the U.S. That number has grown nearly four times from when Netflix originated the service in 2013.
Let’s take streaming out of the equation. A television commercial lasts between 15 and 30 seconds, and then poof! It’s gone. Additionally, a study done by the Leichtman Research Group revealed that over 80% of American households have a DVR or similar recording device. Guess what that means? It means that even if people are watching TV, they fast-forward through commercials with their DVR. So, there is a real good chance that commercial you paid handsomely for will never be seen.
What about radio? Advertising on radio is tough. There are very specific demographics listening to different stations on the dial. Business growth won’t really happen unless you advertise on different stations in different time slots. Doing that will take a toll on your wallet. Another negative with regard to radio is its dwindling audience numbers. With the advent of Sirius, Pandora, and other online music services, they have pulled so many listeners away from radio, and they have so few commercials. Music services have made radio similar to cable television.
Who doesn’t love coming home from a tough day at work to see this waiting for them?
Do you read all that junk mail? No. You likely throw it in the trash immediately. There’s a reason it’s called junk mail. Mailing list advertising is definitely obtrusive. Your yard sign, on the other hand, is just sitting out in a public place. You aren’t jamming your message down people’s throats. It’s much more subtle and unobtrusive. It lives in a highly visible location for all those who pass by to see. This includes customers familiar with your business, as well as those who weren’t but now might be.
Let’s talk very briefly about newspaper marketing. The reason we won’t take up much time on this? People simply don’t read the paper anymore. It’s an industry dying more and more every day.
The yard sign is such a much better way to go than these traditional forms of advertising. There’s not even a cost per impression debate to be had. Because there are so many people driving cars or even riding in public transportation all across this country (an estimated 230 million licensed drivers), yard sign cost per impression is far and away the lowest of any advertising medium. How low? You may do a double take when you read this. Custom yard signs run less than one tenth of one cent per view. Sites on the internet like Facebook and YouTube will cost you 10 times as much.
Common Uses for Custom Yard Signs:
Custom yard signs are most commonly used by candidates during political season. The most common size of sign by those who most commonly use them is 18”H x 24”W. For those of you running for office, we have a suggestion for you. Think about going with different sizes for your yard signs. The tactic can help you stand out from the herd of others that all look the same. Taking it even further, consider getting bigger signs and placing them in that sea of signs. People will notice yours more. This move can also signal to voters that your candidacy is bigger, more powerful, and more popular. It projects a sense that your campaign has greater strength. As you well know, every vote matters, so every fresh idea you employ can earn you more of them.
Other common uses for custom yard signs are birthday parties, graduation parties, military homecomings, church events, and especially for business. We will focus on the last two uses mentioned. First, church.
Houses of the Holy are quintessential locations for promoting bake sales, clothing donations, and Easter egg hunts. A yard sign about one of these events is a staunch reminder to your congregation to do all they can. Additionally, not everyone attends church. It also happens that those who do attend become less enamored with theirs and might be seeking a change. Imagine your church with its yard sign prominently displayed.
If seen by people driving by, you may pique their interest, whether they attend another church or don’t go to one. You doing something fun or even better, helpful and selfless can lead to them asking questions like, “Can you tell me about your church leader? What do you like the most about your church? Does your church have a youth group?” Your current church members share all the positive attributes. And in the end, it might mean that you obtain more members of your congregation.
As for business, custom yard signs are great for advertising and promotion both indoors and outdoors. If you’re a new company, a yard sign is a prime way to introduce yourself to the public and get their attention. It’s one of the best and least expensive ways to begin obtaining a customer base. Then, if they like your goods, services, and prices, they tell their family, friends, and neighbors.
The subsequent domino effect is that you earn more clients organically. Just from a little old yard sign. If you’re an established business, yard signs are perfect forms of promotion to advertise a sale or a new product you really want to push.
We actually recommend multiple signs for your shop. One outside to draw people into your place, and a few sprinkled around for different sales you have on items. An FYI for you: the more signs you purchase from us, the price goes down incrementally.
Wrapping Up:
While we only highlighted two of the myriad ways in which custom yard signs are great ways to send a message or promote your business, there are countless ways for you to make yard signs work to your benefit. If you have any questions or are ready to take action and buy some, give us a call at (800) 614-8040 or (813) 447-4770. We’ve been doing this yard sign thing since 2009, and we’ll get you taken care of with unmatched professionalism and proficiency.
