If you are a business owner looking to generate more traffic and more sales, you’re likely looking into advertising avenues. In your mind, some of them are too expensive, and some are too antiquated. You’re looking to be creative, but just haven’t come up with the best way to go to muster more revenue. There’s a mode of promotion you may not have thought of, but it works very, very well. One word—banners.
Types of Banners:
Let’s start by briefly going over the different types of banners we carry that can help you accomplish your goals. They are:
Standard Vinyl Banners- These are the most common types of banners used for advertising purposes. They work supremely well both indoors and outdoors. The material is thick and durable. If used inside, they can last up to a decade. Outside, they are a bit susceptible to the wind, but can still last up to three years.
Mesh Banners- These types of banners are much more capable of handling the outdoor elements, so that’s where they’re most effective. You’ll often see mesh banners on the sides of buildings or on chain link fences. While more durable than vinyl banners, text and images don’t show as crisp because the surface area has perforated holes throughout.
Retractable Banners- If you’re a businessperson who exhibits at a lot of trade shows, we highly recommend this as your banner of choice. It’s lightweight, all-inclusive, easy to assemble, and will give you 10 years or more worth of use.
Step & Repeat Banners- If you’re that same businessperson who often gets a booth at expos, this is another ideal banner to go with. It’s a fantastic way to promote your brand, while also being prime for photo ops.
Double-Sided Banners- This banner allows you to deliver your message on both sides, which can then earn you two times the revenue as a single-sided banner. It’s also very strong because it’s 28% thicker than standard vinyl.
Canvas Banners- We’re including these in this article, because we do carry them. But we don’t want to steer you into a direction of purchasing these for basic advertising and promotion. These are high-end banners that are meant to impress, not simply to sell. Canvas banners reside in places like museums and corporate offices.
Each of these banners brings unique characteristics to the table that work great for specific display locations. Depending on what your needs and intents are, they all deliver a certain quality that can be impactful for your advertising.
Banners vs Other Forms of Advertising:
Banners are extremely effective advertising tools. They are physical, tangible assets that you can put in any number of areas to attract customers. Some traditional advertising methods do not provide that aspect. TV and radio ads are typically 15 to 30 seconds long. If they aren’t seen right then, they disappear, possibly forever.
They can also be quite costly, especially given dates and time slots in which they run. Add to all that, there has become a bevvy of streaming services where commercials don’t run. With them, people are frequenting cable TV less and less. Buying airtime for cable advertising has nearly become obsolete.
If you run advertising on social media, it can easily get missed by potential clients as it makes its way out of their feed quickly. And then what you have promoted is lost. Like TV and radio, and unlike a banner, these ads are not tangible.
What about newspapers? True, they’re tangible. But they are dying all across this country every day. And unless your product is specifically geared for an audience over 55 years old, it’s wasted money spent for an ad. Younger generations simply don’t read the paper.
Making the Most out of Your Banner:
Now that we’ve stacked banners up against the competition, we want to make sure that when you do go the route of banner advertising, you’re making the most out of it. Your goals with advertising are to increase customer count, gain immediate sales, and obtain continued revenue increases moving forward.
So, with your banner advertising, garnering the highest number of eyeballs and interest is colossally important. Your banner needs to primarily be in the highest traffic area if possible. More eyeballs = more possible income. Let’s say you own a clothing store for this example. You might think placing your banner on a wall outside your place of business is the premier place for it. Your goal with it is to grab the attention of exterior traffic. It’s a great idea. You might land five new customers a day. Doesn’t sound like that much. But if just five people a day saw your banner, and spent just $20 in your store, it comes out to over $25,000 in extra revenue for the year—if you’re only open Monday through Friday.
If you choose that exterior location, make sure of a couple things. Number one, place it as close to the road as you possibly can. It needs to be seen easily, especially by those in cars who might be buzzing by at a rapid pace.
If you hang your banner in different high traffic areas on the inside of your store, that can be a useful tool, as well. Someone purchases a new blouse and is headed to check out, but they see a banner about a sale on jewelry. What happens next? They might just think a new necklace would be a perfect accent to the blouse. And guess what? They might just buy a necklace, and they might even buy earrings to match. Welcome to the power of persuasion, all because you purchased a banner and located it where that customer would undoubtedly see it.
Hanging your banner 20 feet or so inside the entryway to your store is ideal as well. If that same banner was placed in that location, a man might have been shopping for a pair of shoes. But then he sees the banner and decides it would be a nice idea to buy his wife some jewelry. He had no intention of doing it, but he saw the banner. You’ve just upsold him and earned more money.
Two other things to think about with your banner to get all you can out of it. Being astute and following a few guidelines regarding text and color will help you immeasurably.
Wrapping Up:
Banners, when executed correctly and creatively, are fantastic methods of advertising. And we may have saved the best for last for you when it comes to them. We sell them starting at around $33. That’s it. The price tag for one is far less than the other promotional roads you could take. They’re so inexpensive that the cost per impression is far less than any of those alternatives we discussed. So, we’ll end with a suggestion…maybe get two banners because they cost so little. One can be on the outside of your business and one can be inside. That way you can drive traffic in, and then get yourself an upsell.
Any assistance you need in designing your banner, we’re here for you. We have an incredibly talented and dedicated team at Good Guys Signs. We are ready to get to work for you so you can start making more money.
