A Guide to the Timeline
A whole lot goes into a campaign strategy. You’re well aware of that. One thing you want to put on your to-do list — order political yard signs. Put a plan into place. Note it on your calendar. Get it on calendars of your campaign team. The point is, yard signs are a valuable part of every campaign, whether it’s a run in a primary or general election. Your opponents will have them exhibited all over town, so you can’t be left out of the race by not earning crucial name recognition. The math says this: no sign = instant loss.
Ordering Those Cheap Political Yard Signs:
There is no real tenet as to when can you put up campaign signs. But the general rule of thumb is to have them put up no earlier than eight weeks prior to the election, and no later than four weeks leading up to the day ballot boxes get stuffed. If you distribute those pieces of corrugated plastic that sit on those wire stakes too early, you may end up being forgotten as time goes by. People driving by your corrugated plastic signs can become numb to seeing them over time. Putting up and displaying signage too late, and you’ll have missed out on vast amounts of exposure. The Wall Street Journal reported that custom yard signs can be seen by as many as 25,000 people per day.
More math for you. If you plant just one lawn sign two weeks after your opponent…you’ve lost out on potentially 350,000 impressions. Oh, and guess what? You can’t place campaign signs around town without having ordered them.
Planning is of the utmost importance when placing your political yard sign order. In a campaign utopia, you would start the ordering process about two months before you need them. It’s always better to have, and not need. Having the yard signs ready to go early will help avoid a lot of logistical problems. You and your campaign team have enough to worry about. Whatever you do, don’t put off ordering until the last minute. Putting a rush on a printing job can easily add stress and the cost of the project. Ordering yard signs late may also lead to unintended errors. It’s better to get your signs designed and ordered early. Have the signs ready for when you need them. Most printing companies can take up to five days to make around, say, 500 cheap political yard signs. At Good Guys Signs, our turnaround time is just two days.
Time to Put Them Up:
So, now it’s time to get your political yard signs out there. Buying these important campaign signs didn’t cost all that much. You can acquire political signs cheap. But be extremely conscious of the amount of time it will take for your team and your volunteers to get those lawn signs placed around town. Time is a precious commodity during campaign season, so plan for the lengthy amounts of hours, and even days, it will take to get your signs distributed.
Additionally, you need to be cognizant and become very familiar with the rules about where and when you can up your yard sign. Ordinances can differ from city to city. For example, where we are in Tampa, signs can be up for no more than 90 days. If you happen to be running for office in Cheyenne, Wyoming, there is no limit as to how long signs can be up. Check with your election board on what the rules are regarding placement.
Finally, ask election officials about where you can and can’t place your campaign signs at polling locations on Election Day. Once again, this will take your team quite a bit of time to take care of this. You want those political signs visible for that final push. Plan to have enough volunteers and routes that are mapped out for time and efficiency to accomplish this vital last-day presentation of your signs.