So how can you best display your cheap banner in a way that will be most effective and earn you the benefit regarding what you’re trying to accomplish? It’s a great question. We have answers. Let’s talk displaying cheap banners for an optimal result.
Displaying and Materials:
First and foremost, displaying your custom banner will be based on whether it’s going inside or outside, as well as the materials available for setup for each. We do provide a couple important pieces for banners to be displayed. If they are standard vinyl or mesh, you’ll likely want/need to hang them. In that instance, we provide grommets.
A grommet is essentially a metal ring punched into a banner. It allows for hanging a banner with rope, twine, or bungee cords. Indoors, we have the option of pole pockets that come with our Step & Repeat banners. These types of banners are typically used at events like:
- Trade shows
- Wedding receptions
- Conventions
- School reunions
- Office parties
Because most of these scenarios take place inside, wind doesn’t come into play. Pole pockets make Step & Repeat banners stand tall, straight, and sturdy, which is what you want for taking pictures or creating brand awareness.
Our retractable banners come basically all-inclusive. There is a carrying case that holds the equipment for setup inside. There is the stand (base), a banner, a pole, and an additional support pole. That’s it. It’s quite easy to assemble, and takes only a couple minutes to do so.
Increasing the Impact of Cheap Banners:
That was the nuts and bolts of it, but once you’re past the how to display and the equipment needed…how to increase the impact of cheap banners? Yet another good question.
What Your Intent Is:
You might be celebrating someone’s 50th birthday or promoting a 30% off sale. There is no barometer on what’s significant. It’s important to you. You want all the guests coming to the party to see the banner, or you want to earn massive sales and repeat business with your custom banner. There are some best ways to go about that, given what the scenario will be.
The most obvious thing you want to take into consideration is gaining as much attention to your cheap banner as possible, no doubt. With a birthday party for example, guests will be parking in the driveway, street, or parking lot. There are a few different directions they’ll be coming from where they parked. But most likely, they will be entering your place through the front door. If you say to yourself, “Three people will park in the driveway, four will park in the apartment’s lot, and four more will park in the street. How do I make sure everyone sees the banner that’s dedicated to the birthday boy?”
As mentioned, they will all likely be entering the party via the front door. So there you go. No need to worry about angling the banner based on parking spot calculation. Put it where they will see the important message as they’re about to enter your place. You have enough on your plate that will have you paying attention to all the details that will go into the special day. There’s no need to overthink things on this. They’ll all see it if it’s hanging parallel to the entryway of the festivities. If you want to have it proudly adorned inside, we recommend you hang it where the cake will be cut or what room most of the day’s time will be spent to maximize its effect.
For you business owners advertising a sale or promotion, your desire isn’t to put smiles on faces. Your intent is to increase customer count, immediate sales, and future revenue.
So there will be more careful tactics needed on how to increase the impact of your custom banner. Accumulating the highest amount of attraction with your banner is paramount. So where does it go? Where will the most people see it? How do I place it so I will be able to put more money in the company account?
The most obvious suggestion is in the highest traffic areas. Even if someone has purchased items, they may walk past a banner displaying a message about BOGO on earrings. It could be just enticing enough to draw them back to your jewelry section. Perhaps hanging your custom banner 15 feet inside the entryway to your business can let shoppers know about a specific product that’s on sale—a product they had no real thought of buying, but now, before they get to their actual destination in your shop, they might decide to add to their purchase.
If your banner is placed on a wall outside your store, there are a few things to consider. First, place it as close to the road as possible on your building. Ease of sight will help immensely. And the note about ease of sight, make sure it’s high enough that parked cars or shrubbery won’t block passersby from seeing it. If they can’t see it, they won’t act on it. So, it needs to be higher than any bush or tree or any parked SUV. But…too high is too high.
If drivers have to crane their neck…no good. If the view gets impeded by where a car’s windshield and ceiling meet, that message will be out of sight, never in mind.
Then, there’s a bit about banner and letter size, as well as color scheme. These two factors are critical when it comes to maximizing the value of your cheap banner. In a nutshell, too much text, as well as too much color can muddle your message. There are smart ways to go that will benefit you the most. Click here to learn more about banner size and letter height.
Step & Repeat Banners Best Ways to Display:
We mentioned the kinds of events our Step & Repeat banners are showcased earlier in the article. They can be placed in a few different locations to increase the benefit to you. Say you’re getting one of these banners for a wedding reception. Obviously, it’s not going to be placed on the dance floor or in front of the wedding couple’s dinner table. At this type of venue, this banner should be a bit out of the way, yet visible. A spot that could work well is near the DJ (if that’s the mode for music). Guests can go request a song, then get in front of the banner for their photo-op. Another place could be close, but not too close to where the cake will be cut. People often like to go look at the cake, so traffic might be pretty high in this area of the reception hall.
Perhaps you’re purchasing a Step & Repeat banner for a trade show. Since the size of these banners is pretty big, you clearly don’t want it right in front of your booth. You are there to sell stuff, and what you’re selling needs to be front and center. Hopefully there’s enough room just off to the side of your booth that will allow your product to be the sizzle, and the banner to be a bonus for customers.
The point is for best utilizing a Step & Repeat banner, unless you have a lot of open space, it has to be a side attraction well placed yet not taking away from the top priority. Think of it as Robin to Batman, Barney Rubble to Fred Flintstone, Ethel Mertz to Lucy Ricardo, and so on. In the background a bit, but always entertaining, getting their fair of time alongside the star of the show.
Retractable Banners Best Ways to Display:
Best scenarios for displaying retractable banners would be at a few types of venues. If your are exhibiting at a convention or trade show, garner a spot in the hallway outside the convention floor. Ideally, you can grab a spot where people are waiting in line to buy food and drink. Those in attendance have to eat, so they’ll head to these spots. The bonus for you is that they’ll have to wait in line, so they won’t be mobile. They’ll look around because they’re bored in line.
Another spot would be in the hallways near a door to the convention floor. Your company, your image, and your booth number could generate immediate traffic for those looking for your product or services. Another suggestion would be trying to buy a spot in the hallway of an indoor mall. That kind of traffic could potentially lead to a ton of sales, both immediate and moving forward.
In Closing:
There it is. You now have the meat and potatoes on banner equipment, as well as how to escalate the punch your cheap banner can have. We’ve been at this for over a decade, and we can help you with your needs when it comes to your next banner purchase.
