As the holiday season approaches, retail stores go all out to attract customers, with Christmas retail sales in the United States typically contributing 20–25% of annual retail revenue. Visual marketing is one of their most effective strategies, using eye-catching signage and festive banners to influence customer behavior and draw them in. Strategically placed signs guide shoppers to popular products while adding a holiday feel, and bold, colorful displays reflect the spirit of Christmas, promoting sales and special offers. Once inside, decorations like lights, trees, garlands, and festive signage complete the holiday atmosphere, making shopping a truly seasonal experience.
Outdoor Signage: Draw In Potential Customers
Feather Flags
Feather flags are an effective way to attract Black Friday and Christmas holiday shoppers with their tall, eye-catching design and vibrant colors. Positioned strategically, they capture attention from afar and guide foot traffic to your storefront or event. Their movement naturally draws eyes, making them ideal for promoting seasonal sales and increasing visibility affordably during this crucial time.
Yard Signs
Corrugated yard signs are a cost-effective way to attract holiday shoppers. Placed near entrances or along sidewalks, and on nearby busy roads, they’re visible to both foot and vehicle traffic, spreading awareness widely. Durable and customizable, these signs hold up in winter weather and can get you 1000’s of ad impressions quickly, drawing in more customers throughout the holiday season.
Weatherproof Banners
Outdoor banners are vibrant, weather-resistant displays designed to capture attention and boost holiday spirit for retail advertising. Perfect for highlighting seasonal promotions or drawing in customers, these banners are durable and customizable, and they feature bold graphics and colors that make storefronts stand out in busy areas.
Window Clings
The first thing potential customers see as they pass by is your storefront windows, making them a critical visual element for attracting foot traffic. Creative, well-designed window clings can turn a casual passerby into a paying customer.
Indoor signage: keep customers engaged.
SEG Floor Stand
Silicone Edge Graphics, or Sewn-in Graphics (SEG), are a powerful tool for boosting sales during the holiday season, thanks to their sleek, high-definition visuals and frameless look. These vibrant, fabric-based displays are perfect for highlighting seasonal promotions or creating immersive holiday atmospheres in stores, drawing in customers with professional, eye-catching presentations. SEG displays elevate brand perception, making a memorable impression that can encourage shoppers to make a purchase.
Lifesize Santa Cutout
A 6-foot-tall, life-size Santa Cutout is a festive, attention-grabbing addition to any retail store. With vibrant colors and a cheerful design, it’s perfect for drawing in holiday shoppers and creating a welcoming atmosphere. Made from durable materials, this Santa standee is ideal for inside displays, spreading holiday cheer and adding a memorable touch to your seasonal decor.
Emotion
The holiday season is a time for celebration and togetherness. Retailers can tap into these warm emotions to create a more engaging shopping experience. Decorating stores with festive lights, wreaths, and Christmas trees helps conjure up nostalgia. Playing familiar, cheerful holiday music puts shoppers in a feel-good mood. Pleasant seasonal scents like cinnamon and pine needles trigger happy memories. Storytelling that focuses on creating new memories with loved ones connects with shoppers on an emotional level.
Good Guys Signs is here to make your holiday decorating merry and bright! Kick off the season with our Black Friday Retail Promo Kit and get everything you need to get started!
