It’s never too early to begin thinking about Christmas and the banner you, as a businessperson, plan to have made. It’s not as complicated a process to design one (or have us design it for you), but it might not be as simple a process as you think. Good Guys Signs is here to help guide you through some key aspects in this article, and we will definitely lead the way for you if that’s what you desire.
Christmas Colors
It’s easy to correlate Christmas with the colors red and green. It’s the gold standard combination to use – with greeting cards, tree decorations, even your business’ banner. Here’s an exercise…think about any custom banner you have ever ordered or ever seen, and envision the color scheme. Now close your eyes and replace those colors with red and green. What are you thinking about? Christmas, of course. Going with those classics is totally fine; an easy choice and an easily recognizable visual. But there are other hues that evoke a Christmas spirit in people’s minds. Close your eyes again after you read these words:
- Silver
- Gold
- Blue
- White
Can you see in your mind’s eye those colors in Christmas cheer gone by? Silver and gold are popular, longstanding choices for the holidays. They represent the sun, light, and warmth; colors of inspiration during the winter. Blue and white often go together in decorations and the like. Though not as commonly purposed as the red/green combo and silver and gold colors, blue and white are calming colors that appeal to religious and non-religious celebrators of Christmas alike.
Christmas Images
It isn’t mandatory to have imagery on your banner. Just to point out, an image more often than text, draws the immediate eye. Somewhat subliminal pictures of snowflakes, sleds, bells, Santa…all pull potential customers’ interest in so that they are more inclined to now read your message. If, after that near-nanosecond of inner holiday cheer, they notice a large “35% OFF” text, you might have earned a sale before you’ve even tried to make a sale. It’s a very real possibility you’ve converted a potential client into a purchasing prospect.
Your company’s demographic will greatly influence the kind of imagery, subtle or not, that you will employ. For example, parents of a 5-year-old will likely have seen recent movies like Frozen. If that age is your target audience, better to go with that than something older and more conventional. If those you’re hoping will buy from you are 50 or older, a Grinch, Snoopy, or classic Santa image might trigger them more.
Christmas Banner Bordering
Banner borders are often overlooked as an effective element of banner design. Borders are a cool option to include on your custom banner at Christmas. They add dimension, accentuate an accent color, and clearly convey where a banner begins and ends. Borders will help your custom banner stand out from walls, windows, or other potentially competing banner backdrops. Christmas-friendly border images could include things like simple strands of lights, a set of snowflakes, or bits of holly. Too many images, even if tiny in borders, can overcrowd and overwhelm the rest of your banner design and message. Border images on custom banners should remain simple and pared down. The idea is just to add a little something extra, to spruce Christmas banners up and add a touch of visual interest.
Christmas Phrases for Custom Banners
A little extra holiday message goes a long way in building trust and rapport with potential clientele. Try to avoid your banner’s message just being a hard sell. Reminding consumers you’re aware of what the season is all about can be a huge soft sell win. Among the common phrases that appear on signage are:
- “Merry Christmas”
- “Season’s Greetings”
- “Feliz Navidad”
- “Happy Holidays”
- “Santa’s Workshop”
- “Wishing You a Merry Christmas”
Other custom banner messaging at Christmastime choose to feature lyrics from iconic Christmas songs. Brief music lyrics as text like “Tis the Season to Be Jolly,” “We Wish You a Merry Christmas,” and “Let It Snow! Let It Snow! Let It Snow!” often strike a chord with those you hope will purchase goods and services from you. Just make sure your key business message, imagery, and holiday phrases work in concert with each other, not in competition with each other. Our talented sales and design staff will work with you for any questions you may have on custom banners for Christmas. Head to our website at www.goodguyssigns.com or call us this holiday season at (800) 614-8040.
