How Should You Use Yard Signs to Advertise a Political Campaign?
Plant just one lawn sign two weeks after your opponent, and it equates to you losing potentially 350,000 impressions.
Plant just one lawn sign two weeks after your opponent, and it equates to you losing potentially 350,000 impressions.
The point – visual displays convey more than written or verbal cues do. That is the power of the picture. The power to influence voters.
Remember in 2000, when George W. Bush won the presidency in large part due to the minuscule amount of 537 votes in Florida? Let that number marinate in your mind for a minute, then think about the ramifications of what 1,000 more votes can do for you.
With polls often coming out multiple times a day as elections near, results are often water-cooler topics that bend opinion and amplify the bandwagon effect.