Designing for Preattentive Vision: How to Make Your Sign Stand Out Instantly
You’ve got just seconds. In signage, that’s not a figure of speech; it’s biology. Preattentive vision is the brain’s lightning-fast, 3-5 second scan of a new scene to decide what deserves attention. In that brief window, before conscious thought even starts, your sign either gets noticed or disappears into the background. Designing with this in […]