Outdoor Marketing: The Importance of Preattentive Vision
In the fast-moving world of visual communication, your sign has just a few seconds to do its job. But here’s the twist: people don’t read signs at first; they notice them. And that’s where preattentive vision comes in. What is Preattentive Vision? Preattentive vision refers to the first 3-5 seconds of visual processing when someone […]
