Black Friday

Black Friday: How It Started, How It Grew, and Why Signage Matters

Posted on November 21, 2025 by Chris Raymond

Reading Time: 4 minutes

Black Friday didn’t begin as the shopping holiday we know today. In fact, its roots are surprisingly messy and a little chaotic. But over time, it transformed into the biggest retail event of the year, powered by massive promotions, doorbusters, and one crucial visual tool: signage. Below is a breakdown of where Black Friday came […]

Amplifying Christmas Retail Sales Through the Impact of Powerful Visuals

Posted on November 7, 2024December 6, 2024 by Chris Raymond

Updated on December 6, 2024

Reading Time: 4 minutes

As the holiday season approaches, retail stores go all out to attract customers, with Christmas retail sales in the United States typically contributing 20–25% of annual retail revenue. Visual marketing is one of their most effective strategies, using eye-catching signage and festive banners to influence customer behavior and draw them in. Strategically placed signs guide […]