The medical marijuana dispensary industry has exploded around the nation. People are learning more about the myriad of uses provided and are beginning to understand how medical marijuana can be a game changer. Still, dispensary owners can stock something that isn’t on the product list for wellness which will generate even more revenue.
The benefits of having custom t-shirts if you are the owner of a dispensary are minimally two-fold. This article will touch on them, and explain why both staff and customers should wear your shirts.
T-Shirts and Employees:
First, it’s always good branding for employees to wear a custom shirt with the company name, logo, and message. The thought is to present uniformity and promote your brand at the same time.
When the customer uses one of your products and enters a state of wellness, they’ll remember your company name from the t-shirt. They will be reminded of how good you made them feel. They will return. They will tell others.
You might come up with a cool t-shirt design that has a list of products you sell on the back of the garment. An employee is assisting someone and not facing the customer who just walked in the door. Said customer can see what you sell by looking at the shirt, ask questions, receive informed answers, and make a purchase.
A t-shirt presents a calm and relaxed feel. If you want browsers to become purchasers, a stuffy tie and jacket or pant suit do not come off as relaxed. And on that note, think about the color of your company’s custom t-shirt. Bright, bold colors will not work. They represent excitedness, energy, and high levels of activity. Stay away from orange, red, or bright yellow. A better avenue to take is going is with blue and/or green. They are nice, relaxing, calming colors for a shirt. They are also representative of water and the ocean, which most people think of as soothing. That’s the aura you want your budtenders to give off.
T-Shirts and Customers:
By stocking a bunch of your company’s t-shirts, you can give them out to customers. You can do it on their initial purchase, when they spend more than a certain amount, or when they hit a milestone number of purchases. If you get a bulk order of screen print t-shirts, the cost is extremely low.
Your customer base is a demographic of those as young as early 20s all the way up to baby boomers. A CNBC report indicated that cannabis usage among people over 65 increased tenfold between 2007 and 2017. It’s not just an age thing either. According to Eaze, a platform that helps provide legal access to cannabis, 25 percent of women reported using cannabis products in 2015. That number rose to 38 percent by 2018.
It’s clear that medical marijuana is becoming a much more popular method to help treat anxiety, depression, seizures, and chronic injuries, among other issues. By doling out a custom tee to your customers, they’ll wear them when they’re engaging in activities with friends and family. Imagine one of your clients jogging with a friend. They’re moving effortlessly. The friend remarks about how they haven’t seen your client move like this in years. Your client is wearing your company’s printed shirt. The conversation goes further. The client raves about the positive effects medical marijuana has had on them, they’ll show the friend your shirt, who takes down your information. You may have gained a new customer, and that might lead to a snowball effect.
More clients who feel better and more income for your dispensary. Now that sure sounds like a win-win scenario. We are in the t-shirt business, so we can certainly guide you on printing technique, fabric, and design. We are as competitively priced as anyone out there, and our turnaround time is unmatched. Give our talented team of salespeople, graphic designers, and printers a call at 800-215-6424.