When weighing your options for advertising, know this: vehicle wraps are about as good an advertising tool as any out there. Let’s get into how vehicle wraps compare to other forms of advertising.
Wraps vs. Billboards:
Let’s start with the basics: both billboards and vehicle wraps are outdoor advertising methods, but the differences are significant. Billboards are stationary, reaching the same audience repeatedly with little potential for growth. Plus, they come with a hefty rental fee—up to $4000 per month. In contrast, a vehicle wrap is a one-time investment that can last up to five years, offering mobility and continuous exposure to new audiences. If you’re considering a billboard for advertising, it might be time to rethink your strategy.
Wraps vs. Radio:
Targeting an audience is imperative, but a vehicle wrap does this and much more: it reaches a wide audience. They grab the attention of those that may not have thought about a product or service. In doing so, helping businesses build a bigger audience each day. Unlike radio advertising, which only reaches certain demographics based on the station they tune into, making your reach wider on the radio can become quite costly.
Radio has its own set of problems, too, such as a declining listenership. Services like SiriusXM and Pandora have fewer commercials, and devices like the iPod—over 400 million sold worldwide—offer yet another alternative. The bottom line? There are many ways people listen to music now, and traditional commercial radio is no longer the go-to choice.
Wraps vs. TV:
Television advertising is even more costly than radio, and like radio, many streaming services now offer commercial-free content. Additionally, your ad on TV typically lasts just 15-30 seconds before disappearing, making it a fleeting and potentially ineffective method of reaching viewers. Moreover, a recent Leichtman Research Group study found that nearly 81% of American households have a DVR or similar recording device. Many others opt for Netflix or on-demand, pay-per-view services. Simply put, fewer people are watching traditional cable TV these days.
Wraps vs. Newspapers:
There’s little argument that newspaper advertising is more effective than a vehicle wrap. Younger generations, in particular, aren’t reading newspapers—digitall or in print. When they’re online, they’re on social media, not browsing news. If your target audience is under 55, newspaper ads are likely a waste of both time and money. For instance, you could spend up to $10,000 for a year of newspaper ads, whereas a vehicle wrap lasts up to five years for a fraction of that cost.
The numbers speak for themselves, as do the intangible benefits. A vehicle wrap—your mobile billboard—is a more effective way to advertise your business. To further back this up, let’s consider one more compelling set of statistics: the cost per impression. Take a look at this.
• TV: $23.70 per thousand impressions
• Magazine: $21.46 per thousand impressions
• Newspaper: $19.70 per thousand impressions
• Radio: $7.75 per thousand impressions
• Billboards: $3.56 per thousand impressions
• Car Wraps: $0.11 per thousand impressions
When you’re ready to get your in-motion message out there, give us a call at (800) 614-8040 or (813) 447-4770.
