That sure is a long title. We won’t go too long on this article. We’ll simply give you some of the subjective reasons why it’s so effective to advertise your business with a car wrap. But let’s take a look at vehicle wraps compared to other advertising avenues first.
Car Wrap vs. Other Advertising Mediums:
Streaming services have made TV commercials nearly obsolete as cable viewership declines. With almost 60% of U.S. households owning DVRs (Statista), many fast-forward through ads. Netflix alone surpassed 200 million subscribers by December 2020 (Ad Age). Cable advertising is also the most expensive ad medium per thousand impressions.
- TV: $23.70 per thousand impressions
- Magazine: $21.46 per thousand impressions
- Newspaper: $19.70 per thousand impressions
- Radio: $7.75 per thousand impressions
- Billboards: $3.56 per thousand impressions
- Car Wraps: $0.11 per thousand impressions
The Psychology of Car Wrap Advertising:
Those are some telling statistics, but time to talk about some other reasons you should strongly consider investing in a wrap for your business. We’ll follow that up with some marketing ideas to even further enhance your wrap’s already effective characteristics.
Unlike a television ad, car wraps have sheer, in-your-face staying power. You don’t have the ability to change the channel on this “commercial” when it’s driving in the lane next to you. It’s even more effective if you’re sitting in a traffic jam or stopped at a red light. And this commercial is “on the air” 24/7, even when the car is parked—it’s still being viewed.
 At the same time, from a psychological standpoint, wraps are also subtle forms of advertising. While their presence is boldly in other drivers’ presence, they’re not like those annoying pop-up ads we get on our cell phones and computers. So, people don’t get the feeling that their space and life are being invaded or interrupted.
Additionally, there is what’s known as subconscious branding. This is achieved because our eyes are the most dominant of our five senses, and 65% of the country’s population say they are visual learners. People subconsciously feel an association with the brand even if the actual advertisement has already been forgotten.
Color also plays a big role in getting people to buy into your brand. For example, if you own a car wash, using nice, fairly deep blue conveys that the viewer’s vehicle will be purely cleaned and come out looking sharp.
If you run a lawn care company, lush green coloring is perfect. It delivers the idea that your landscaping will leave potential customers’ lawn looking the best of any in their neighborhood.
If you own an auto repair shop, having a wrapped vehicle or fleet is perfect. It’s an immediate reminder to people who invariably will have that check engine light on. They might just come to you to fix their ride.
Just make sure that your vehicle wrap matches your brick and mortar sign and uniform colors. Consistency is key.
Think about a vehicle wrap versus a billboard. With a wrap, you can advertise your business on both sides of your vehicle and the back as well. You now have three different locations of visibility to deliver your message, where a billboard has one. And if you’re in slow-moving traffic or stopped at a red light, viewers have longer to absorb your ad.
Driving your wrapped vehicle around town is like handing out thousands upon thousands of business cards each day. It’s your on-the-go elevator pitch to potential customers.
Some Added Effectiveness Measures:
One idea for added effectiveness would be to create a new 1-800 phone number to be used only on your vehicle wrap. Then it becomes easy to track the number of calls and ensuing sales that are a direct result of your wrap.Â
Another idea would be to take a quick video of your wrapped vehicle in motion, then put it on your social media pages. That way, even if your followers hadn’t seen your designed car live, they will see it now. And it will be a reminder to get more of your product or service.
If your business is lucky enough to be located near a convenience store, a fast-food restaurant, or popular grocery store, you’re very lucky. And you should most definitely invest in a vehicle wrap. Why? Think about how much traffic comes and goes from these places. The convenience store giant 7-11 says that its stores are located within 1 mile of 25% of the nation’s population. They also draw in six million customers per day. During rush hour alone, McDonald’s can garner upward of 1,000 customers. What about Walmart? Thirty-seven million people head to the retail chain daily in this country. Walmart’s total annual revenue in 2020 was a whopping $524 billion.Â
The point is that locations like these bring massive amounts of customers to them, and that if you can be located next to one or ones similar in stature, this is a really, really good thing. And these places are open very late or even open 24 hours a day.
We recommend that you spend a few extra dollars to buy our reflective wrap. They display your ad day and night. So, if you leave your wrapped vehicle at your shop overnight, all those who head to fast-food restaurants, convenience stores, and retail chains will see your ad any time of day.
Wrapping Up:
Using a car wrap to advertise your business is highly cost-effective, costs much less per impression than any other ad avenue, and can be viewed 24/7. It doesn’t even matter if you’re on the go in the vehicle. Even in a stationary parked position, eyeballs will be on it. So, when considering your best options to promote your company, we urge you to wrap. Call us for any questions you may have about the success a wrap can have or even just how to go about designing a wrap. We have a top-notch, dedicated team of pros that will make sure you get the best look possible for your new promotional tool.Â
