You’re ready to design your new custom yard sign. The slogan? It’s a showstopper—clever, catchy, and sure to resonate. You’re brimming with excitement, confident this sign will deliver results. But now comes the next big question: which colors to use? What are the differences between full-color yard signs vs. 2-color yard signs? The choice feels overwhelming, and you’re not sure where to start. Relax—we’re here to guide you every step of the way!
Yard Sign Colors and Your Brand:
When designing a custom yard sign, start by focusing on your brand’s identity. Whether you’re a realtor, running a political campaign, or a business owner, your brand likely already has a set of distinct colors. Stick to those—it keeps your messaging consistent and professional. Overlooking your sign with too many colors can dilute the impact of your message, much like cramming in too much text.
For example, while five bright colors might grab attention, the results could feel chaotic, like a messy crayon box. Instead, use a minimal and intentional color scheme to create clarity and ensure your sign communicates effectively. Let’s explore two scenarios to illustrate this idea more clearly.
Imagine a fictional burger joint with a chaotic, overdone sign that’s as visually overwhelming as its burgers are supposed to be. The sign uses seven mismatched colors, creating a jarring experience for the eyes. The randomness and lack of harmony make it impossible for potential customers to focus, let alone connect with the message. If their cooking is as disastrous as their sign design, this restaurant wouldn’t last a month. Let this serve as a reminder: less is more when crafting a compelling, effective yard sign.
And then there’s this.
Recognizable, isn’t it? Even if you prefer Pepsi, you can instantly identify this iconic logo. Its success comes down to simplicity—just two colors. And that minimalism has paid off big time, with the brand’s net worth soaring past $275 billion (yes, with a “b”). The takeaway for your yard sign? Fewer colors lead to clearer messaging and stronger brand recognition. Plus, there are tried-and-true color combinations proven to grab attention and convey professionalism effectively. Keep it simple, and let your design speak volumes.
Your Birthday Yard Sign:
If you’re a parent planning a birthday yard sign for a younger child, you might be tempted to add every color in the rainbow—and in this case, that’s perfectly fine! For kids under nine, vibrant and bold colors can make the sign come alive, capturing their attention and excitement. A splash of ROY G BIV (the colors of the rainbow) on their special day can turn a simple sign into a dazzling display that delights little eyes. After all, when it comes to young children, more color often equals more joy!
As children, we were captivated by rainbows—those arcs of brilliant colors that seemed to hold a little bit of magic.Learning about red, orange, yellow, green, blue, indigo, and violet as components of the rainbow and remembering the mnemonic “ROY G BIV” made them even more special. These colors naturally harmonize because they’re rooted in nature, symbolizing joy and wonder. For a child’s birthday party, incorporating these colors into a custom lawn sign can create a sense of fun and celebration. However, for birthdays of those aged 10 and older, dialing back the spectrum and opting for a more refined color palette might be a better fit for a more mature or elegant vibe.
See How We Make Our Full Color Yard Signs!
In Conclusion:
At Good Guys Signs, we’ve been proud to serve the printing needs of our customers since 2009. Born in the midst of a challenging recession, we established our business with a guiding principle: “Give More Than You Take.” This isn’t just a motto—it’s a philosophy we live by. We believe the world thrives on generosity, and we’ve embedded this belief into every aspect of our work.
For us, it’s simple: when a customer invests $300 in signage, we aim to deliver more than just materials worth $300. Whether it’s unmatched quality, lightning-fast turnaround, or expert advice, we want our customers to feel they received exceptional value—so much so that they’d happily pay more but didn’t have to. Our goal is to exceed expectations, leaving our customers genuinely impressed with the products and service we provide.
Of course, perfection isn’t always achievable. But we embrace every opportunity to learn and improve, addressing challenges and growing stronger through them. For us, greatness is defined as “Excellence Sustained Over Time,” and every day, we strive to live up to that ideal.
From the design phase to timely delivery, our dedicated team is committed to making your project a success. Whether it’s a small yard sign or a large campaign effort, we want to ensure your signs deliver exactly what you need—and then some.
