You’re about to buy a banner to promote your business, earn brand awareness, or advertise a sale you have going on. It’s a smart choice. Banners are extremely affordable marketing tools. They are portable and easy to set up. And they can be hung or put on a stand. So, now the light bulb may have gone off in your head, “Why not print my new banner on both sides?” Even smarter. Double the eyeballs means double the sales. Exactly!
Double-Sided Banners & Sales:
If you have the option of hanging your double-sided banner in the middle of a showroom or placing it on a sidewalk outside of your store, people will be able to see your message from either side of the banner. Unlike a banner on a wall, you’ve now gained yourself double the traffic, double the eyeballs, double the potential sales.
Our price on a double-sided banner is a touch under twice the price of a single-sided one. As inexpensive as this advertising medium is, it’s a mild hit to your wallet by far compared to other marketing moves. What if around $30 more for a double-sided banner (a one-time cost) earned you only $40 extra in sales per day? That doesn’t sound so great. Understood. But even if you’re only open on weekdays, that equates to an annual revenue increase of around $10,500. That meager $30 investment has now gained you a return on your investment of 350 percent! Still having second thoughts about spending an extra $30 for that exploding income?
Double-Sided Banner Messaging:
Good Guys Signs increases your message results by not limiting what you put on each side. There are no restrictions. We don’t tell you the exact text, images, and information has to be on both sides.
You’ve undoubtedly seen someone wearing a t-shirt that has a logo and company name on the front, and a clever message, website address, and phone number on the back. There are several combination possibilities with what you can do on a t-shirt. The same holds true with our custom double-sided banners. Imagine the potential traffic you can gain by displaying two different bits of messaging, just like with a t-shirt. On one side is your company name, logo, and contact information. On the other side is more messaging, maybe something that lets customers know they can get financing for high-priced items at a low interest rate. The point is that you can deliver twice the amount of messaging/advertising and broadcast two different sales memorandums.
Double-Sided Banner Material & Durability:
Our double-sided banners are made from a high quality, ultra-thick 18oz vinyl material with a matte finish. See this article why matte finish is best for Step and Repeat banners. The same concept holds true here. Given the makeup of these custom banners, they’re ideal for high-end prints of food, people, and detailed objects. A nice caveat to these banners—despite the smooth, high-end images on them… they hold up well against harsh and cold conditions. It means outdoor usage is no issue whatsoever.
“So, Good Guys Signs, you say they hold up against the elements. How long will my banner last?” A worthy question, no doubt. The answer is that our banners have an expected outdoor lifespan of 2-3 years under most conditions. Areas that present extreme sun exposure or high winds can curtail life expectancy of both the print and banner material itself.
For areas exposed to medium or high winds, we recommend adding wind slits to your banner (we can take care of this for you). This will enable the banner to fight potential tearing or turning into somewhat of a sail, in which it can be blown away from its foundation.
In Closing:
A single-sided banner is a solid choice. A double-sided banner is thicker, stronger, and allows you twice the information and two times the attention of those you want to turn into legit sales. Our double-sided banners are smooth, yet resilient. The heavy-duty scrim vinyl material ensures that people won’t see the opposite side’s print, and therefore, each message is independent of the other.
We have a dynamic team of salespeople, designers, and production specialists to help with any questions you have. We will listen to you and provide you with our expertise on what the best uses are for your custom banner. Reach out to us today at (800) 614-8040.
