If you own a business, you have a sign, or even several of them. You have to. But, do you have the right custom signs that will truly help boost sales and increase revenue? It can be hard to know. This article aims to help you have a better understanding of the signage that will best be suited for your budget and your goals.
Advertising and Promotion:
Custom signs are ideal for advertising and promoting a product or a sale. Depending on its placement, a custom sign can net you up to 25,000 views in a single day. Doing a little comparison to other traditional forms of advertising, the cost per impression on a yard sign absolutely dominates. The CPI on a custom sign can be as little as one-tenth of one cent. Cost per impression is a mathematical equation that lets you know what you’re paying for the views you get. For example, if you paid $100 for a sign and it netted you 1,000 views… divide 100 by 1,000, and that’s what you will have spent for your cost per impression.
100 ÷1,000 = .10
The math tells you that you spent just 10 cents per impression.
Compared to other mediums like TV and radio, there simply isn’t a comparison to be made. It’s not even remotely close regarding CPI. Additionally, custom signs are extremely durable. If displayed outside in weather that’s not harsh, they can last two years or longer. Placed inside, they have a life expectancy of many years.
Colors and Fonts:
These two elements are vital to your success with a custom sign. There are certain colors that definitely work better with your graphic than others. And when it comes to creating your custom sign, know that color contrast is also critical. Light colors on a light or white background will get lost, and therefore your message follows suit. The same holds true with a dark-colored message against a dark background.
This is something to take note of. The human brain has a propensity to react in different ways when it is introduced to various visual stimuli. You may think it’s a good idea to design a simple, more bland sign because you don’t want to overwhelm viewers. But the mind will perceive that as very vanilla and lacking stimulation. With it, the brain will reject a message that is understimulating. So now you might be thinking about using a very “active” sign that has plenty of different colors. This other extreme will hurt the brain. Your custom signage can be so chaotic, so overdone. In this situation, the brain reacts in the totally opposite fashion. It finds excessive chaos difficult to look at. The human mind actually rejects what it cannot organize or understand. For optimum effectiveness, the visual structure should meet in the middle of those extremes.
Fonts: Now to fonts and the importance of getting them right so as to maximize your message’s intent. Which of these three versions is easiest for you to read quickly and clearly?
More than likely, you chose C. It’s written using Calibri font. Many computers will default to Calibri, so it’s a font that’s familiar to the eyes. Utilizing recognizable fonts is a smart play. Potential customers will connect to them more readily. Other very familiar fonts are Arial, Helvetica, and New Times Roman.
One more thing on fonts… We urge you not to mix in too many fonts on your sign. Like with chaotic coloring, too many different looks with your wording can confuse the eye. We at Good Guys Signs suggest using one to two fonts on your custom sign.
As for all the elements to put on your sign, the crucial items to have (unless your sign is indoors simply promoting an item on sale) are your company name, how to contact you, and your logo. It may seem obvious, but we have had clients neglect one or more of those items when they provided us with their design.
Different Types of Signs:
We carry several signs that are comprised of different materials, which will cover any sign need that you have:
- Corrugated plastic
- Aluminum
- Different types of foam
- PVC
- Polystyrene
There are no limits to the size of signs you can get here. You can get a small one like a 12”x18”, and the maximum is whatever you need. We also do what’s known as a shape cut. It’s exactly what it sounds like. Whatever shape you can dream, that’s the shape we will make it.
Cost:
As you can imagine, different sizes and material types do come with different price tags. The cost of purchasing a sign absolutely ties into what your budget is. We have a saying, “Light is Right.” What that means is that we recommend you go with as light a sign as you can because it will save some cash. But be thinking durability of the sign when mulling over where you plan to display it, as well as what you want to accomplish with it.
Having been a sign company since 2009, we have learned a lot along the way. We have gotten deeply knowledgeable and adept at all the factors customers go through when preparing to buy a custom sign. Of course we think you should purchase from us. But we advise you to do your research on pricing to better understand what you will get that you can afford. Different businesses will have different needs, as well as where a sign will be displayed and for how long it will be used.
Indoor Custom Sign Display:
We segue into the placement of your sign. Those running for office have an edge over you. You see their signs all over the place. You don’t have the ability to really do what political hopefuls do because your store is brick and mortar. However, smart choices can be made regarding placement if you put some thought into how you’ll display your sign. And like candidates, your signage plays a big role in marketing strategy.
Location. Location. Location. Just like in the home buying process. If you have a product that’s on sale or that you want to sell aggressively, it’s obviously not a smart idea to put your promotional piece at the opposite end of your shop.
Placing your custom sign on storefront windows or the front door if it’s glass is your best choice. Everyone who enters will see it on some level. That’s where you draw the most eyes. If those areas are filled with other paraphernalia, your next best option would be a sign that’s on a floor stand very near the entrance to your place.
Also think about sign size and the ability for customers to read the message on it. Understand that a small size with the dimension of 12” x 18” and a letter height of something like three inches cannot possibly be discerned by a customer who’s not right next to it. Think through where you plan to display your promotional piece. That will go a long way in helping you make a decision as to what kind of signage you’ll want to get. Learn about the makeup and properties of different types of signs that are on the market. These factors are the baseline guide you’ll want to adhere to. For a more comprehensive article about indoor signs, click here.
In Closing:
That’s the skinny on custom signs. We pretty much ran the gamut on information you need to know to achieve the highest level of success with yours. Whether you’re seeking business signs, personalized signs, custom yard signs, and more, we have you covered with the information and know-how to take care of your needs. If for some reason you still have unanswered questions, head to our website or call our professional, knowledgeable staff at (800) 614-8040. If you’re ready to invest what can be as low as a couple bucks depending on sign size and quantity, we’re here and ready to help you reach levels of prosperity you haven’t seen before.
