You might just want your political yard sign to look cool. Maybe you want to use your favorite colors in the design. It’s possible you want to go with your college football team’s colors. Stop! You need to think about it a little more. There is some psychology and some understanding of what color schemes will suit you best and draw the eyes of drivers as they pass by. Read on, so voters will read your sign at an optimal level.
Let’s start with Darth Vader black. You see Vader in that all-black outfit. He is menacing and powerful. I use the word menacingly because that’s what the color black can convey. However, it also gives viewers a sense that you’re authoritative. It’s a fantastic text color on a sign, but you should really think twice about using it as a background on political signs.
Remember way back in the day…TV shows and movies always portrayed the hero as wearing white. I don’t know why they did. Maybe it’s because white is associated with innocence and purity from a psychological perspective. White is a good choice for a background on your political yard sign. It is also the most commonly used text color on campaign lawn signs.
For an effective background color, you can go with red. Two reasons are the fact that it gives off an appearance of warmth, and that it also displays power. Those are a couple of good traits to get across to those who will be voting.
Why blue? When things aren’t going so well in the world, people like to see that their leader has a cool and collected persona, that things will be okay. The blue hue is associated with calmness. It gives people a sense that the person they elect won’t freak out at the first sign of trouble.
“Going green” is used to talk about taking care of the environment. With that, green is a chroma that has the earth come to mind. If this is one of the ideals on your platform, green is a strong choice for the background of your sign. And even if ozone issues aren’t what you are going to attack when in office, you can earn the trust of those who really care about the environment by putting a green background into play. Just be sure the shade and brightness levels don’t overshadow your text.
If you want voters to think of you as bright and cheery, slap yellow on the background of your campaign sign. It’s a great hue for that, and it reflects the most visible light. Solid choice for signs during your political campaign.
For you male candidates, don’t think of purple as an effeminate color for a sign. This color speaks of royalty and spirituality. If you hadn’t thought of that before, maybe you should think about it now. Depending on the shade of purple, it can be highly effective on that corrugated plastic.
If you want to stand out against your opponent, try going with brown. It is very underused, and can give off a cool aura so you can run with this to differentiate yourself. The color is also connected with people’s thoughts of the earth, so you can score some points there, as well.
Orange you glad this blog is almost over? This final hue cue is a strong background for your political yard sign. It reflects a lot of visible light. It contrasts well with dark text. It tells those going to the polls that you’re full of excitement and movement.
So, there you have it. There are plenty of colors and combinations to choose from when placing your order for yard signs. Using any of the advice given in this little article might just mean the difference between winning and losing an election.