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with a PulseCampaign Yard Sign Calculator Advice from a Political Printer Who’s Seen Thousands of Races By Tom Tucky Let’s clear up a common misconception repeated by some digital marketers: That yard signs no longer matter. The data says otherwise. A peer-reviewed study published on ScienceDirect found that yard signs increased vote margins by an average of […]
Introduction In today’s fractured political landscape, winning comes down to margins. And the best way to improve your margins is by understanding that the concerns of a voter on Main Street might be vastly different from the concerns of a voter just two blocks over on Elm Drive. This is the era of neighborhood microtargeting: […]
Introduction In political campaigning, there are no “do-overs.” Election Day is set in stone. Whether you are running for a local school board seat or a national office, the signage you order needs to arrive on time and correct. A delay of even a few days can mean missing a major rally, losing visibility during […]
Every holiday season, stores transform with warm lights, festive colors, and themed signage. But Christmas decor isn’t just tradition; it’s a marketing tool rooted in psychology. Retailers use it to shape emotions, guide shoppers, and boost seasonal sales. Here’s how it works. Holiday Atmosphere & Emotional Priming <1> Christmas decor triggers nostalgia, comfort, and joy, […]
Black Friday didn’t begin as the shopping holiday we know today. In fact, its roots are surprisingly messy and a little chaotic. But over time, it transformed into the biggest retail event of the year, powered by massive promotions, doorbusters, and one crucial visual tool: signage. Below is a breakdown of where Black Friday came […]
The holidays are one of the most festive and competitive times of year for businesses. Between Black Friday, Christmas, and New Year’s, shoppers are bombarded with deals and decorations everywhere they look. To stand out, you need signage that’s both eye-catching and full of cheer. That’s where custom holiday yard signs come in. Whether you’re […]
The holiday season isn’t just about twinkling lights and festive cheer; it’s also the busiest shopping period of the year. For many businesses, the rush begins with Black Friday and Cyber Monday, and it doesn’t stop until Christmas Eve. With so much competition, your storefront or event needs more than decorations; it needs signage that […]
Drive through any neighborhood and you’ll see lawns and grass covered in political signs, retail promotions, and event announcements. At first glance, they might just look like cheap pieces of coroplast stuck into the grass. But in reality, yard signs are miniature psychology experiments sitting on every lawn, street corner, and storefront. The way people […]
The History of Breast Cancer Awareness Month Breast Cancer Awareness Month (BCAM) is observed every October and has become one of the most recognized health campaigns in the world. It was originally launched in 1985 as a collaboration between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries. The campaign’s early focus […]
When you’re running a sale, visibility is everything. You can blast it on social media, send out emails, and update your website, but if the people driving or walking by your store don’t know it’s happening, you’re missing out on a huge pool of potential customers. That’s where yard signs come in. They’re inexpensive, fast […]
