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Political Campaigns: Microtargeting Neighborhoods

Introduction In today’s fractured political landscape, winning comes down to margins. And the best way to improve your margins is by understanding that the concerns of a voter on Main Street might be vastly different from the concerns of a voter just two blocks over on Elm Drive. This is the era of neighborhood microtargeting: […]

How To Choose a Political Printer

Introduction In political campaigning, there are no “do-overs.” Election Day is set in stone. Whether you are running for a local school board seat or a national office, the signage you order needs to arrive on time and correct. A delay of even a few days can mean missing a major rally, losing visibility during […]

When to Choose High-Performance Vinyl for Your Next Project

Introduction In the world of custom signage, “vinyl” is a broad term. To the untrained eye, a roll of economy vinyl looks almost identical to a roll of premium, high-performance material. But as anyone in the industry will tell you, they behave very differently once they leave the printer. At Good Guys Signs, we believe […]

Psychology of Christmas Decor In Retail

Every holiday season, stores transform with warm lights, festive colors, and themed signage. But Christmas decor isn’t just tradition; it’s a marketing tool rooted in psychology. Retailers use it to shape emotions, guide shoppers, and boost seasonal sales. Here’s how it works. Holiday Atmosphere & Emotional Priming <1> Christmas decor triggers nostalgia, comfort, and joy, […]

ChromaLuxe Panels: Why Professional Photography Makes All the Difference

Introduction In the world of photography and fine art printing, not all display surfaces are created equal. Whether you’re a professional photographer, an artist, or a proud parent displaying family portraits, the choice of material makes all the difference. ChromaLuxe metal prints have become the gold standard for vibrant color, durability, and visual impact. But […]

Your Guide to Stickers: How to Choose, Use, and Love the Most Versatile Print Product on Earth

Stickers have been around for decades, but their impact has only grown. From branding and packaging to art, decor, and self-expression, stickers have become one of the most accessible and creative tools in modern communication. They’re simple, portable, and surprisingly powerful. A good sticker can turn customers into brand advocates, turn packaging into advertising, and […]

3M™ 40C Vinyl: The Versatile Choice for Graphics

When it comes to balancing performance, ease of use, and cost-effectiveness, 3M™ Controltac™ 40C stands out as a dependable intermediate vinyl. Built for short- to medium-term projects, this film delivers professional results without the premium price tag. Designed with 3M’s Controltac™ technology for repositionability and Comply™ air release channels for bubble-free application, 40C makes installations […]

What Are the Best Types of Posters?

Posters are printed visual materials designed to convey information, inspire, or decorate. They are typically large-format prints that combine text and graphics to deliver a message or create an artistic display. Posters are highly versatile, making them a popular choice for both personal and professional use. From promoting events to enhancing interior spaces, posters serve […]

What Are the Best Printing Techniques for Tote Bags?

Custom tote bags are more than just functional accessories; they’re powerful marketing tools that combine utility with brand promotion. Whether you’re preparing for a trade show, giving thoughtful client gifts, or creating eco-friendly reusable bags, customizing tote bags adds a personal touch that elevates their value. By exploring printing techniques for tote bags that best […]

What Materials Are Used for a Custom Cardboard Cutout?

So, what are these custom cardboard cutouts made of anyway?