(800) 215-6424
with a PulseDrive through any neighborhood and you’ll see lawns and grass covered in political signs, retail promotions, and event announcements. At first glance, they might just look like cheap pieces of coroplast stuck into the grass. But in reality, yard signs are miniature psychology experiments sitting on every lawn, street corner, and storefront. The way people […]
You’ve got just seconds. In signage, that’s not a figure of speech; it’s biology. Preattentive vision is the brain’s lightning-fast, 3-5 second scan of a new scene to decide what deserves attention. In that brief window, before conscious thought even starts, your sign either gets noticed or disappears into the background. Designing with this in […]
In the fast-moving world of visual communication, your sign has just a few seconds to do its job. But here’s the twist: people don’t read signs at first; they notice them. And that’s where preattentive vision comes in. What is Preattentive Vision? Preattentive vision refers to the first 3-5 seconds of visual processing when someone […]
