If you think a cardboard cutout can’t help your business goals, think again. Cardboard cutouts can have an immense impact with your current or potential client base. A good old-fashioned cutout can evoke buyer emotions on many different levels, and with it, your sales can soar.
Cardboard Cut Outs- The Quick Nuts and Bolts:
We have two types of materials that make up our cutouts: corrugated plastic and cardboard. We utilize carboard as our standard level cardboard standup. There isn’t much to get into regarding this material. If you’ve ever moved, you’ve undoubtedly packed stuff in a cardboard box. Corrugated plastic is a material you might not be familiar with. Corrugated plastic, or Coroplast™, is a thin plastic (about 1/6th of an inch thick). We use this material for our premium cutouts. It’s stronger than cardboard, is not susceptible to moisture, and dirt can be easily wiped off. Its lifespan is much longer. Because of all those bonuses, it does cost a little more. But rest assured, our prices on both materials are much less than any of our competitors.
Pricing on our standard cutouts is as follows:
- Desktop = $65
- For a 4 foot tall = $79
- For a 5 foot tall = $84
- For a 6 foot tall = $80
- Up to 7 feet tall = $109
- Up to 8 feet tall = $139
For our premium corrugated plastic cutouts, add $20 to the prices.
Your Brand:
You want to exhibit your brand. After all, it is the identifying visual for your business. You could be displaying it in-store or at a trade show. Wherever the venue, it makes people aware, or reminds them on a conscious or even subconscious level of who you are. A cardboard cutout can be an image of you. It can be in the likeness of your logo or mascot. It can be something entirely different. What if all it does is get a laugh? Then, that’s enough. You will have engaged the audience. And that might be all that’s needed to earn a sale or repeat business. All it takes is to stoke a response on some level, and you and that little old cardboard cutout have succeeded.
Cardboard Cutout Ideas:
We don’t know what type of business you run. You could own a mom-and-pop convenience store. If that’s the case, you might be struggling to sell salted peanuts. A simple custom cardboard cutout of an elephant with a basket of peanuts at its feet right by the checkout stand could spur on a reaction. Your sale of peanuts could skyrocket.
Maybe you run a car wash. A cutout of identical cars that show a filthy vehicle and a squeaky clean one can live where passersby can see. A sort of “before and after” message resides on the cutout. Before you know it, people might be lining up for your services.
Perhaps you have a booth at a trade show, and you own a vintage record shop. Imagine the reaction you would garner with a custom cutout of the band KISS.
The point is that there are many creative ways to go with a cardboard cutout to get your message out there. We could fill 20 pages worth of ideas and random scenarios. Your business is yours. You know best how to market it. Regardless if you want to deliver a deep message or are simply looking for a chuckle and a sale, cardboard cutouts are a very inexpensive way to go to advertise your company or services.
To Summarize:
Cardboard cutouts are lightweight, yet sturdy. You can put them on display at several different types of venues. And unlike some traditional advertising platforms, they’re visible and lasting. The cost per impression is so far less than a TV commercial or radio ad. And they don’t disappear after 30 seconds to never be seen or heard again. The next time you’re thinking about pitching your product, call us up at (800) 614-8040. We are here to help you succeed at the most optimal level you can with your custom cutout.
