If we told you that you could only reach three audiences with a wrapped vehicle for your business, would you still be interested? We’re guessing not. But…And it’s a big but… let us take a few minutes of your time to tell you what audiences you can reach by advertising with a car wrap.
On the Road:
When you have your vehicle wrapped with your business logo and contact information as part of the catchy design, you’ll likely be on the road. That especially holds true if your company is a constantly moving service provider like plumbing or lawn care. Even if you’re not one of those types of businesses, you’ll undoubtedly head to the bank, to lunch, or to run some errands. Did you know that a wrapped vehicle can easily earn 20,000 impressions per day when out and about? Think if just one-tenth of one percent of those impressions was converted into new customers. That’s 20 more customers than you had the day before. Sound good?
Here are some additional numbers that might have you wanting to get a car wrap ASAP. A government study found that greater than 85% of American workers travel by car each week, which creates a mass audience for your advertising. The American Trucking Association conducted research showing that 96% of people notice car wrap advertising. 96% of those surveyed said fleet wraps had more impact than billboards.
At the Office:
Let’s assume that you have a wrapped vehicle parked at your place of business. You really don’t use it for much, other than a quick run to the bank or to pick up supplies. True, you won’t be obtaining all the eyeballs you would if you were in constant motion during the workday. Still, drivers will see the wrapped vehicle when they pass by. It will enter their consciousness. They’ll have recall about your company. Psychologically, wraps are subtle forms of advertising. While their presence is boldly in other drivers’ presence, they’re not like those irritating pop-up ads we all get on our cell phones and computers. People won’t feel that their lives or space are being invaded or interrupted.
If you happen to be lucky enough to have your business located next to a popular destination like McDonald’s, then you will really attract some attention.
The convenience store giant, 7-11, says that its stores are located within 1 mile of 25% of this country’s population. Six million customers walk through their doors per day. Moving to fast food—during rush hour alone, McDonald’s can dish out food to upwards of 1,000 customers. Walmart? Thirty-seven million people head to the retail chain every day in the U.S. Walmart’s annual revenue in 2020 was an eye-popping $524 billion.
Locations such as these see gargantuan amounts of customers each day. If you can be located next to one that is similar in stature, that would provide some serious visibility and attention to your business.
#MoreBusiness:
The point of this sub-heading is to let you know how social media can make your company “go viral.” Take a picture or a video of your company’s wrapped vehicle or fleet. Post it with a catchy bit of text and a call to action. Engage your followers in a giveaway contest, requiring them to like and share your page. The organic growth can shoot through the roof. You’ve advertised your business basically for free to potentially thousands of people who may seek out your product or service.
In Closing:
Were you skeptical at the start of this article, thinking why would you read something that said you would only have an audience of 3? It was a playful bit of reverse psychology on our part. We hope that you stayed with it to realize how many new customers you can grab with a single car wrap.
