When designing a custom yard sign, it’s tempting to include every detail about your business, campaign, or event. After all, you want viewers to know everything about you! But here’s the thing—less is more. Overloading your sign with information can dilute its impact and make it harder for passersby to digest your message.
Notice the word “cram” here—it’s deliberate caution. While there’s no hard-and-fast rule for the amount of text a yard sign should have, simplicity is key. Stick with a clean and concise message, as we’ll explore further in this guide, to ensure your sign does what it’s meant to: grab attention and leave a memorable impression.
Perspective on Yard Signs and Text:
Let’s break down some simple math about text on custom yard signs. The size of your sign plays a huge role in how readable it is from a distance. Industry professionals often use the “1-inch-to-10-feet” rule: for every inch of letter height, the text can be read from an additional 10 feet away.While this rule works well for larger formats like custom banners, yard signs are typically much smaller. Keep this in mind as you scale your text—what works for a large banner might not translate effectively to a more compact yard sign. Clear, bold, and appropriately sized text ensures your message hits home, even at a glance.
Yep, More Math:
Think about your audience. Imagine yourself in the car of someone passing by your banner. How far away are they? How fast are they driving? These factors determine how much time they’ll have to read your message.
For example, at 25 MPH, a driver will have approximately 5.5 seconds to read your sign if the letters are 4 inches tall. Increase the letter height to 6 inches, and they’ll have 8.2 seconds. Larger letters mean more visibility, giving your message a better chance to connect. Tailor your text size to the environment to ensure your banner leaves a lasting impression.
Those equations apply to banners, which are typically much larger than yard signs. This size difference is crucial when designing a custom yard sign, as the smaller scale limits how much information can be effectively communicated. For instance, if you’re a realtor, potential buyers won’t be able to absorb your message if your sign is overloaded with details, like this example:
That approach might work for an online ad, but it’s far from practical for a yard sign. How could someone driving by possibly process or remember all that information? Here’s the formula for success: fewer words = bigger, bolder text. Large, clear lettering makes your message easier to see, understand, and retain.
And don’t forget: a picture can often convey what words cannot. Instead of cramming your sign with text, consider using impactful images or graphics to communicate your message visually and effectively.
Why?
- 65% of the country’s population say they are visual learners
- 68% of marketers say they plan to use images more in the future
- 94% of articles with relevant images get more views on average
- 10% of information is recalled three days after hearing it. Adding a picture boosts that number to 65%
We’re hammering this point home to help, not to criticize. Much of our success is derived from your success. That’s why we take this all very seriously.
In Closing:
No matter the purpose—be it a birthday yard sign to celebrate your 7-year-old daughter or a political campaign to win a Senate seat—every sign we produce is treated with equal importance. At Good Guys Signs, we specialize in crafting high-quality yard signs that meet your specific needs.
Whether you opt for digital printing (ideal for smaller, budget-friendly orders) or screen printing (the best choice for efficiency on larger orders), we’ve got you covered. Select from durable corrugated plastic or sleek aluminum yard signs to suit your requirements. Our team ensures your message shines with a layout designed to exceed your expectations.
Not sure if your text is just right? Our expert designers and sales staff can guide you in striking the perfect balance. With our top-notch production team, your signs are guaranteed to impress. Explore design templates and tools on our website, or call us directly at (800) 614-8040 or (813) 447-4770 for personalized assistance. Your satisfaction is our priority, and we’re here to help bring your vision to life.
