Planning an advertising or promotional campaign and unsure which tool to choose? Look no further—banners. Banners stand out as one of the most effective and impactful advertising methods for a variety of reasons.
- Cost per impression
- Viewability
- Types of Banners
- Ease to display
Let’s jump right into cost per impression, and how a custom banner stacks up against other advertising avenues. Cost per Impression (CPI) is a marketing metric used to measure the cost of a single view or interaction with an advertisement. In simple terms, it calculates how much a business spends to get one person to see their ad. Of the most common, television is the most expensive, and therefore its cost per impression is not impressive at all. For every thousand impressions, TV will cost you about $24. Magazines are also costly, as is radio. Our banners begin at a price of just $35, so the cost per impression is through the roof. Here’s a breakdown of what you pay for what you get when it comes to advertising:
- TV: $23.70 per thousand impressions
- Magazine: $21.46 per thousand impressions
- Newspaper: $19.70 per thousand impressions
- Radio: $7.75 per thousand impressions
- Billboards: $3.56 per thousand impressions
- Custom Banners: $0.03 per thousand impressions
Let that sink in. You’ll spend just three cents for all those views. Hard to believe, right? It’s not even close. There is no comparison between advertising with a custom banner versus any of the other common tools. Going with a television ad costs you 800 times more than with a banner.
A little more math for you to bring it home. If you display a banner ad, and it only nets you five new customers a day, that might not sound like a big deal. But if just five people a day saw your banner, and spent just $20 in your store, it adds up to over $25,000 in extra revenue for the year. And that’s if you’re only open Monday through Friday.
Viewability:
Banners are highly effective at delivering your message because they’re large and easy to read, making them stand out compared to smaller advertising tools like yard signs. While yard signs have their own advantages and can be very impactful when used strategically, banners offer unmatched visibility and prominence for your campaign.
With banners, we can create virtually any size you need. And when it comes to banners, bigger is often better. A large banner allows for bigger, more legible lettering, making it easier for people to read your message, even from a distance. For example, drivers passing by don’t have time to decipher small text on a tiny, two-foot wide sign. But a larger banner, like one spanning 12 feet, grabs attention and ensures your message is clear and visible. This visibility translates to more impressions, more potential customers, and ultimately more sales. Below, you’ll find a banner layout that demonstrates how letter height affects readability, helping you make informed decisions about your design.
Events:
Custom banners are an incredibly effective way to advertise your business or promote a product or sale, but their versatility extends far beyond the business world. Special events can also benefit from the impact of banners. Imagine the joy on someone’s face when they see a surprise “Happy Birthday” banner displayed just for them. Unlike a traditional birthday card, a banner is bigger, bolder, and more thoughtful, making the recipient feel extra special. Placed in the front yard, it can even attract honks and smiles from neighbors, adding an extra layer of celebration to the day.
And unlike a generic greeting card, a banner design with a special, personal message and imagery can be printed on it.
Graduations are a once-in-a-lifetime milestone worth celebrating in a big way. While birthdays come around every year, graduation marks the culmination of years of hard work and dedication. Picture this; the ceremony begins, ‘Pomp and Circumstance’ fills the air, your graduate’s name is called, and they walk across the stage to receive their diploma. Caps fly as they celebrate with their classmates. On the way home, you catch a glimpse of their joy as they spot a surprise graduation banner displayed just for them. That banner isn’t just a decoration, it’s a heartfelt acknowledgment of their achievement and a perfect way to kick off a memorable graduation party.
Consider an event like a church donation drive. A customer banner can be a powerful tool to ensure its success. Not everyone attends church regularly, but many people are open to acts of kindness and looking for opportunities to give back. A strategically placed banner near a church can catch the eye of a passerby, inspiring them to stop and donate. Beyond raising donations, the banner can spark curiosity. Donors may start asking questions like, “What’s your church community like?” “Does your church offer programs for families or youth?” or “What makes your congregation unique?”. This opens the door for church members to share the positive aspects of their church, potentially attracting new members. In this way, a well-designed banner doesn’t just support the donation drive; it helps grow the congregation by connecting with the community and sharing the church’s mission.
Weddings, anniversary parties, and basically any event you can think of can greatly benefit from a banner on display.
Tips for Hanging Your Banner:
Hanging your banner is a straightforward process that doesn’t require much effort or expertise. With just two hands and a few basic tools, you can have your customer banner displayed in no time. To make it easier, we include grommets—sturdy nickel-plated brass rings – free of charge with every banner. These grommets are built into your banner and provide secure attachment points, ensuring durability and ease of installation.
As indicated with this picture, a grommet allows for various things like rope to slide through and hang your banner without putting any strain on its material. Grommets can also be used with other items like the following in which to hang your banner:
- Bungee cords
- Wires
- Hooks
- Nails
- Zip ties
Ropes, bungee cords, wires, and hooks can be threaded through the grommet ideally for outdoor hanging. These items can affix to things like poles, trees, and railings.
Types of Banners:
There are several different types of banners we, at Good Guys Signs, have for sale. Here’s the list, and then we’ll briefly discuss them and their best case uses:
- Vinyl
- Mesh
- Step and Repeat
- Retractable
- Double-sided
- Canvas
Vinyl Banners: Vinyl banners are a top choice for business advertising due to their versatility and durability. These banners are easy to produce and perform exceptionally well in both indoor and outdoor settings. Made from thick, sturdy material, they are designed to withstand wear and tear. Indoors, a vinyl banner can last up to a decade with proper care. Outdoors, while exposed to elements like wind and rain, a vinyl banner still boasts an impressive lifespan of up to three years, making it a reliable and cost-effective advertising solution.
Mesh Banners: Mesh banners are perfect for outdoor displays, offering durability in extreme weather conditions. Their key feature is the perforated design; tiny holes throughout the surface allow wind to pass through, much like a screen door. This reduces strain from wind, making mesh banners an excellent choice for windy areas where standard vinyl banners might struggle. While the perforations provide this advantage, they can slightly affect the sharpness of text and images. Despite this minor drawback, mesh banners remain a top pick for outdoor advertising thanks to their resilience and functionality.
Retractable Banners: If you frequently attend expos or tradeshows, a retractable banner is the perfect choice. Lightweight and portable, these banners come as an all-in-one solution, making setup and takedown quick and effortless. Designed for durability, a well maintained retractable banner can provide years of reliable use, ensuring your business always looks professional and polished at every event.
Step & Repeat Banners: For business owners who frequently rent booths at tradeshows, step-and-repeat banners are an excellent choice. These banners not only showcase your brand but also create the perfect backdrop for photo opportunities. The magic lies in the social sharing; attendees often post their photos on social media, featuring your branded banner in the background. This generates organic exposure to potentially thousands of viewers, providing powerful, free marketing for your business. It’s a professional and eye-catching way to boost your brand’s visibility at any event.
Double Sided Banners: Double-sided banners maximize your message by displaying it on both sides, ensuring visibility from any direction. This design effectively doubles your exposure, increasing the potential reach and revenue compared to a single-sided banner. Crafted with durability in mind, double-sided banners are over 25% thicker than standard vinyl banners, making them exceptionally strong and ideal for high-traffic areas or outdoor use.
Canvas Banners: Canvas banners are a premium option designed for upscale settings rather than everyday advertising. While we do produce them, we recommend reserving canvas banners for high-end uses where sophistication and quality are key. Perfect for elite corporate offices, museums, or special events, these banners make a lasting impression with their polished, professional appearance. They’re not just a tool for advertising; they’re a statement piece for showcasing your brand or message in style.
Each of our banners is designed with unique features to meet specific needs, ensuring impactful results for your business or event. Our experienced and knowledgeable sales team is here to help you choose the perfect banner to achieve your goals. When you’re ready to order, we’ll guide you every step of the way to ensure you get exactly what you need.
Ordering Your Custom Banner:
We segue right into the ordering process. Ordering your banner is an easy task. Head to our website and click on the “banners” dropdown arrow. Choose your desired banner from the options we provide. You’ll see a blue “get started” button to click on. A window will open up allowing you to upload your design, or to design it right there. There’s also an option to get help from our design specialists. When you’re done, you’ll add your new banner to the cart. And there it is. Your custom banner will be ready in just one day after you approve the order. Our turnaround time is unbeatable by any other company in the industry.
In Closing:
Custom banners are a versatile and cost-effective way to deliver any message, whether for business, celebrations, or special events. Their affordability combined with high visibility makes them an unbeatable promotional tool. When it comes to cost per impression, banners stand out as one of the most budget-friendly advertising options available, offering unmatched value for your investment. Simply put, nothing compares.
When you’re set to buy your custom banner, head to our website or give us a call at (800) 614-8040 or (813) 447-4770. When you buy your banner, you’ll realize what a smart choice you will have made.
