Are you a small business owner who utilizes your personal vehicle, a single company car, or a whole fleet of vehicles? In any of those scenarios, car magnets are not simply advertising. Car magnets turn your vehicle into a mobile billboard. Now your company is literally going places.
Benefits of Using Car Magnets:
The benefits of using car magnets are plenty. These magnetic signs are a low-cost investment. There is no signing up for a subscription or committing to a long-term contract. Additionally, think about the world of online advertising vs custom sign promotion. Car magnets provide longer, more extensive exposure than adverts on the internet. Much messaging gets lost in the shuffle, the white noise of the world wide web. Ads get deleted, scrolled past, or are gone from a social media page in a blink. Put yourself in a consumer’s shoes. A car magnet is subtle, non-intrusive advertising. On the other hand, we all know how irritating it can be to get a pop-up when online, having to click on links to get to the product, or even just open and read an email (and yes, click on another link).
Magnets on your vehicle are easy to put on, switch out, and clean. To affix the magnetic sign to your car, wipe down the back side of the magnet and metallic surface area of your vehicle where the sign will live. The same holds true when you take the magnet off; just a gentle wipe of those entities will go a long way. If you want to move the car magnet to a different place on your vehicle, it comes off easily. If your business is having a sale, promotion, or new product launch, purchase a second custom magnet. Swap the two magnetic signs out until it’s time to return the daily one back onto your vehicle.
As mentioned, car magnets are mobile billboards. Depending on what city your business is in, advertising on a static, stagnant, billboard can cost upwards of $4,000 per month. Car magnets run as low as $30 apiece. Billboards reach mainly the same set of commuters every day. As for car magnets, the radius, or scope of magnet advertising extends as far as you want it to. The number of eyeballs attracted to this type of promotion for your company is limitless. The mobile billboard, aka the magnetic sign, can generate 30,000 views daily. That’s an incredibly low cost-per-impression form of publicity.
Best Uses for Car Magnets:
Your magnetic car sign provides a highly affordable way to target a potential customer for your business. The custom look of your vehicle magnet on the surface of your business car will deliver a stalwart message to potential leads that can turn into potential customers. Outdoor Advertising Magazine research shows that mobile advertising imprints a 97% recall rate among those who see a message.
Studies have also indicated that a higher level of physical activity translates into a higher level of brain activity. What’s the result? More people driving in their cars are more active and attune to their surroundings than they are at home and/or on the couch surfing the net. Thus, they will retain more advertising information along the road or on sidewalks. And again, it can be done much more frugally than other mediums. You don’t have to invest in the cost of producing an expensive TV commercial or buying a newspaper ad (which can run a business owner $800 for a one-time run on a quarter-page ad). For your business, especially if newer, custom car magnets create top of the funnel brand awareness.
The upper part of the funnel serves to spread awareness, educate prospects, and cultivate brand buzz for your product or service. Measuring response at the top of the funnel helps you better determine your marketing landscape. Auto magnets meet tight budget constraints of new businesses trying to stay at, or below, spending the desired 7% of gross revenue on marketing expenditures.
It would seem obvious, but just to be clear; a magnet needs to be placed on a vehicle surface that’s………..yes….metal. Ferromagnetic metal, to be precise. Ferromagnetic metals can be comprised of up to billions of individual atoms that have attractive/magnetic properties, meaning magnets stick to them firmly. Having said that, when you attach your car sign to your vehicle, obviously don’t try to put it on a window. The hood of your car, as well as the rear are not ideal places to put magnetic vehicle signs. No one can really see anything on the hood. As for the rear, the line of sight to be seen is limited to the car directly behind you, and maybe a couple others in lanes on either side of you. So, the sides of your vehicle are better. People you pass, or who pass you, will be able to get a look at your custom magnet sign. Additionally, they will have an extended look while you are stopped at a red light. It is recommended that the prime location would be on the car door on the passenger side of your ride. Why? The words, logo, and information placed on magnetic vehicle signs can be seen by the driver to your right more readily that way. A quick look for the driver next to you out of his/her direct window is much easier to read than them having to crane a neck to look out their passenger window.
Regarding your message, the simpler the better. Unless you and those looking at your sign are at a red light, time is of the essence. Your company name, logo, contact information, and perhaps a tagline and website are the only crucial items that need to appear on your sign. Remember, potential customers will only gather a fleeting glimpse, so it’s best not to overwhelm them.
Options for Custom Car Magnets:
For maximum visibility and exposure, there are a couple aspects to think through: the size of your sign and your message. The standard rectangle car door magnet design sizes are either 12″x18″, 12″x24″, and 18″x24.” When deciding on magnetic vehicle signs, compare how easy it will be to see your message vs. understanding what happens the bigger you go with a sign. The bigger the sign will allow for larger text, yielding more manageable viewership. However, larger auto magnets have a greater proclivity of being stripped from a vehicle in windy conditions. It is why you should find out if the manufacturer offers rounded corners (we do). These types of edges prevent possible injury, as well as aid in the adhesiveness of a magnetic vehicle sign to the metal surface of your car.
Thickness of a vehicle magnet is pretty standard in the industry. The typical thickness for magnetic vehicle signs is 30 millimeters. Tried and tested, this thickness is durable enough to withstand outdoor conditions, but thin enough to cut with a pair of household scissors. A 30-millimeter custom car magnet is also strong enough to stick to a vehicle traveling at high speeds. Hence, the recognized thickness for most any car magnet.
We currently produce four different textures for our custom car magnets. The same as with thickness, this is not uncommon. Standard car magnets do the job just fine. If you move to a laminate-textured vehicle magnet, it is finished with a film lamination for longer lasting shine and durability. There are also reflective magnets, which illuminate when light from street lamps, headlights or any other source of light is reflected off them. Reflective magnetic signs increase visibility, name recognition, and familiarity. These car magnets provide you with mobile advertising 24 hours a day. Reflective laminated magnetic car signs can be described like the aforementioned standard laminated sign. The principle attribute is that the laminate maintains a longer lasting radiance and perseverance.
How to Order a Custom Car Magnet:
When seeking out a custom car magnet manufacturer, you should always do a little research. Check on how long the business has been open, look at pricing, read reviews, and see if you can navigate the website easily. There are intangibles to delve into if possible. For example, our motto at Good Guys Signs is “Give More Than You Take.” What that means is if you order something from us and spend $75, we want you to feel like you got $100 worth of quality product, service, and speed. Our custom design, custom shape, custom size magnets, and the personal pride we take in taking care of our clients ensure that motto holds true.
When placing orders for custom car magnets, it is best to be prepared. Consider the colors you want, the size of magnet, the letter size and font, the placement of your logo, etc. Our expert and friendly customer service representatives, and designers can listen to your needs and desires, and guide you through the artwork process.
The most cost-effective way to order a custom printed magnet comes first and foremost in bulk orders. Our sales staff will clearly lay out how the pricing scale works so you can make the best decision for you and your company.
Caring for Your Magnetic Sign:
When you buy car magnet signs, be it one or 100, you’ll want to ensure its marriage to the metal surface of your vehicle is a smooth one. Prior to slapping the magnet on, clean the exterior of your vehicle on which the car magnet will live. Additionally, wipe down the back of the magnetic surface (the side that will connect with the car) with a damp cloth. If you feel like doing a touch more pampering to your newly purchased PR display, feel free to employ a mix of mild detergent and water when wiping down the magnetic material.
Your magnet should be positioned on a flat surface of your car. Under no circumstances should it rest on rounded corners, curves, bumps, wheel wells, or moldings. If you put it in one of these spots, that magnet might not rest for long. If placed on a curved wheel well or the like, it can curl, which makes it susceptible to flying off the car if wind catches an area that is not firmly against the metal.
Also, know that car washes kill.
You bought that car magnet to make your company shine as you cruise around town advertising your biz. It would make sense that you’d want to keep your vehicle looking clean as well. That’s logical. Remember to remove your magnet before any kind of car wash or power washing experience. Both have a propensity to permanently damage your magnet.
Preserve the health and longevity of your car magnet by removing it frequently. It’s not critical that you do so on a daily basis. But removing and cleaning your car and magnet regularly will go a long way in maximizing the purchase of your mobile advertising unit. When you remove and clean, you’ll probably want to bring the custom car magnet inside, or minimally into the garage. Basically, store your magnet when not in use in a dry area, void of direct sunlight, and laid flat.
There is plenty to consider when it comes to what is seemingly an innocuous $30 purchase for a car magnet sign. However, you had an idea to go into business. You went through the process. You followed through with it. You want to make the most out of your own personal company. Whether you want to think of these mobile advertising commodities as custom magnet signs, a magnetic vehicle sign, or even a PR thingamajig, do it right. They can earn you an incredibly substantial ROI on a minimal purchase.
