If you haven’t thought about using a vehicle wrap as an advertising tool, it’s an avenue you should definitely consider exploring. This article will provide some information and data that might make you want to call us for a car wrap immediately.
Car Wrap Cost vs. Impressions:
Research shows that in some large metropolitan areas like Tampa, a wrapped vehicle has the potential to generate up to 70,000 impressions daily. Consider that just one wrap can easily generate 20,000 impressions each day (a modest estimate based on the Tampa comparison), the possibilities of new customers you can generate becomes mind-bogglingly high. Here’s the math so you can get a better idea on how little it really costs for a wrap. Let’s say you purchase a single wrap for your company, and it costs $3,000. A wrap will typically last for five years. You earn those 20,000 impressions per day. The cost of your wrap is just $600 per year. Breaking it down more, and the price you pay each day is just $2.31. You will have shelled out just 11 cents per 1,000 impressions. There is not a single advertising medium that can even come close to matching that. Here’s an apples-to-apples comparison of advertising methods per thousand impressions:
-TV: $23.70 per thousand impressions
-Magazine: $21.46 per thousand impressions
-Newspaper: $19.70 per thousand impressions
-Radio: $7.75 per thousand impressions
-Billboards: $3.56 per thousand impressions
-Car Wraps: $0.11 per thousand impressions
Other Advertising Mediums:
There are so many streaming services now that advertising commercials on television has become nearly obsolete. Cable TV viewing has gone way, way down in recent years. And those watching cable generally have some sort of DVR device that allows them to fast forward through commercials. According to Statista, nearly 60% of Americans have a DVR. Additionally, people watch programming on Netflix. How many? According to Ad Age, a data site for influential decision makers, in December 2020, Netflix moved past the 200-million subscriber mark. And 92% of U.S. households are locked into their smart phones every day. Again, cable advertising will be pointless in the not-too-distant future.
As for radio, people really don’t listen to it very much. With iPods and the like, the number of radio listeners has fallen hard in recent years. Data that tech content website Lifewire obtained from Apple shows that as of 2020, over 400 million iPods have been sold worldwide. So yes, you might want to stay away from spending money on radio ads.
What about newspapers? “Extra! Extra! Read all about it!” Newspapers are dying throughout this country every single day. Suffice to say, you probably don’t want to spend your ad budget there.
On the Road:
When things return to normal, there will be 191,406 people in Tampa who will be employed. What’s the point of this? A government study shows that more than 85% of American workers travel by car each week, creating a mass audience for your advertising. And when the pandemic is over, people’s incomes will rise, and they’ll be more apt to purchase your product or service.
Three vehicles with Boomerang were fully wrapped with dog food wrap ads. AMAC wanted research that would measure the level of awareness for this faux dog food. Here’s what they found:
Awareness of Boomerang increased from the obvious 0% to 32% amongst those who were interviewed. 74% of respondents who became aware of the ad campaign remembered that they saw the ads from vehicle wraps. Analysis also showed that respondents even recalled elements of the advertisement, including slogans and product information. And all of this was for a fake company!
Back to advertising with vehicle wraps for companies that actually do exist. Success on truck wraps is even more effective, as numbers indicate. The American Trucking Association conducted some research and delivered these telling statistics:
-96% of people noticed wrap ads
-98% said fleet graphics created a positive image for the company
-96% of those surveyed said fleet graphics had more impact than billboards
We’ve provided you with some numbers that let you know a car wrap purchase is well worth being part of your advertising budget. For questions on creating your new marketing tool, call us today at (800) 614-8040 or (813) 447-4770 or head to our website at www.goodguyssigns.com. Enjoy raking in the dough with your new car wrap.
