You’re trying to figure out if a cheap custom banner will be worth the cost to promote a sale at your place of business. Is it digital advertising? No. Does it work? Absolutely. Maybe you want to celebrate your child graduating, but you haven’t taken this avenue before. Does it make a statement? Yes. You might be heading to a trade show, but don’t know if a banner will spice up your brand. Will it? For sure. Cheap banners of different makeups and sizes are quite effective tools for you to convey a message that will be highly beneficial. Here’s your guide to cheap banners. Among the topics you’ll see in this article:
- How to increase the impact of your banner
- When to use a banner
- Tips on displaying your banner
- Banner size and material
- Pros and cons of using cheap banners
Pros and Cons of Using Cheap Banners:
Why are we starting off by giving you some cons about a product we are actually promoting in this article? Because we, at Good Guys Signs, believe in being honest, being forthright. Part of our mission statement says that it is critically important to us that people trust us with their brand and their money. So, let’s go over a couple of those pros and cons.
Pro: their cost per impression is lower than any other advertising amount.
Con: they don’t have the lasting factor of a more permanent, rigid sign like wood or aluminum.
Pro: because they are much less expensive, you can change out your messaging about a promotion or sale without breaking the bank at all.
Con: they can be affected by weather conditions, where a sturdier sign is more tenacious to unforeseen factors.
Now that we’ve been direct and open with you, let’s move on to inform you about several things regarding cheap custom banners.
When to Use a Cheap Banner:
Every banner we produce is a vinyl banner in one form or another, with the exception of one, which we’ll touch on shortly. Each vinyl banner has its own unique flair to it that makes it perfect for different occasions.
Standard Vinyl Banners- Good for indoor and outdoor use, and capable of lasting up to three years outside if properly cared for. Great for graduation celebrations, church events, sales promotions, and charity events. Indoors, they can last 10 years or more. Wind can stretch/destroy banners over time.
Mesh Banners- Aren’t affected by wind, except in extreme conditions. Can be placed on chain link fences, attached to the side of buildings, and tied between a pair of trees or poles. Often seen at construction sites, parks, concert venues, and more.
Retractable Banners- Inside use is the play for these. Great for conferences and expos to sell insurance, dental care, software systems, and such. Extremely light and easy to assemble. Perfect for people who travel a lot.
Step & Repeat Banners- Ideal for photo-ops at reunions, wedding receptions, and conventions. Matte finish that allows for pictures with it as a background. Make lasting memories, as well as earn brand awareness with these.
Double-Sided Banners- Provides messaging on two sides of your banner. Allows for people to see your graphic moving in either direction. Twice the traffic can earn twice the revenue. Twenty-eight percent thicker than standard vinyl.
Canvas Banners- This is a bit different than the rest. It’s not vinyl, it’s heavyweight coated 10oz canvas. This would be where you would upgrade to an extraordinary, more expensive banner. It runs the widest gamut of color for printing, and is often used for corporate offices, nature scenes, art reproductions, and museum displays. Our canvas banner is for impressing, not just for selling.
Each of these has its own characteristic that makes it optimal for independent uses. One can definitely work better as an indoor banner, while another will be the right one as an outdoor banner. It’s completely dependent on what your desired intent is.
Tips for Displaying Cheap Banners:
At this point, you’re thinking about buying a vinyl fabric banner, or maybe even digging a bit deeper for a canvas one. But, you may have a little trepidation as to how you can best display it in a way that will be most effective regarding what you’re trying to accomplish. It’s great to be thinking about that. Because, what’s the point of getting yourself one without maximizing the benefit?
Increasing the Impact of Your Banner: You might be celebrating someone’s 50th birthday or promoting a 25% off sale. There is no barometer on what’s significant. It’s important to you. That being said, you want to increase the impact of your banner. You want all the guests coming to the party to see the banner, or you want to earn massive sales and repeat business with your custom banner. There are some smart ways to think about that, given what your scenario is.
The most obvious thing you want to take into consideration is gaining as much attention to your cheap banner as possible, unquestionably. With a birthday party for example, guests will be parking in the driveway, street, or parking lot. There are a few different directions they’ll be coming from where it is they’ll park. But most likely, they will be entering your place through the front door. If you say to yourself, “Two people will park in the driveway, five will be parking in the apartment’s lot, and others will park in the street. How do I make sure everybody sees the banner that’s dedicated to the birthday boy?”
They will all likely be entering the party via the front door. So, there you have it. There’s no need to worry about angling the banner based on your parking spot calculations. Put it where they will see the important message as they’re about to enter your place. There’s no need to overthink things on this one. They’ll all see it if it’s hanging in front of the entryway to the festivities. If you want to have it proudly adorned inside, we suggest you hang it where the cake will be cut or which room most of the days’ time will be spent so as to maximize its effect.
For you business owners out there advertising a sale or promotion, your desire isn’t to put smiles on faces. Your intent is to increase customer count, immediate sales, and continued revenue moving forward. So, there will be some more careful tactics needed on how to increase the impact of your custom banner.
Accumulating the highest amount of attraction to your banner is absolutely paramount for its success. So where does it go? Where will the most people see it? How do I place it so I will be able to put more cash in my company account?
The most obvious suggestion is that it should reside in the highest traffic areas. Even if someone has already purchased items, they may walk past your banner displaying a message about BOGO on earrings. It could be enticing enough for them to turn back around and head to your jewelry section. Think about hanging your custom banner 15 feet inside the entryway to your business to let shoppers know about a specific product that’s on sale—a product they had no real thought of buying, but now, before they get to their actual destination in your shop, they might decide to add to their purchase.
If your banner is placed on a wall outside your store, there are a few things to consider. First, place it as close to the road as possible. Ease of sight will help immensely. And the note about ease of sight, make sure it’s high enough that parked cars, trees, or shrubbery won’t block passersby from seeing it. If they can’t see it, they won’t act on it. So, it needs to be higher than any bush or tree or any parked SUV. But, be careful…too high is too high.
If drivers have to crane their neck, that is simply not good. If the view gets impeded by where a car’s windshield and ceiling meet, that message will be out of sight, and therefore never in mind.
Then, there’s a bit about banner and letter size, as well as color scheme. These two factors are highly important when it comes to maximizing the value of your cheap banner. In a nutshell, too much text, as well as too much color can muddle your message. There are intelligent ways to go that will benefit you the most. Click here to learn more about banner size and letter height. Click here to understand how shrewd color combinations can ramp up sales.
Displaying and Materials: First and foremost, displaying your custom banner will be based on whether it’s going inside or outside, as well as the materials available for setup on each. We do provide a couple important pieces for banners to be displayed. If they are standard vinyl or mesh, you’ll likely want/need to hang them. If that’s the case, we provide grommets, free of charge with your order.
A grommet is essentially a metal ring punched into a banner. It allows for hanging a banner with things like rope, twine, or bungee cords. Indoors, we have the option of pole pockets that come with our Step & Repeat banners.
Because most of the circumstances where Step & Repeats take place are inside, wind doesn’t come into play. A pole pocket makes these banners stand tall, straight, and sturdy, which is perfect for taking pictures or creating brand awareness.
Our retractable banners come basically all-inclusive. There is a carrying case that holds the equipment for setup inside it. There is the banner stand, a banner, a pole, and an additional support pole. That’s it. With the ease of what’s involved with one of these, assembly takes only a couple minutes or so to do.
If you want to display banners that normally hang outside in the living room or other inside area, you can go with hooks through the grommet if you have a drop-down ceiling. If that option doesn’t present itself, there are products on the market like Command Strips that can be used to stick your vinyl banner to the wall.
How to Order Your Cheap Printed Banner:
If you’re planning to purchase a custom banner for an event you have coming up, our turnaround time is as fast as anyone in the industry. While we certainly wouldn’t suggest waiting until the last minute, here’s how it works with us. You would place the order for your banner. We a have talented crew that works on professional banner design, free of charge, and they will take excellent care of you regarding the look you want. If you feel comfortable enough to do so, we do have design templates and a design tool on our website. We want what’s easiest for you, as well as to obtain the best result for the way you want your custom banner to look. We would then send you a proof to approve, and as quickly as that, the banner printing gets underway. In essence, once you approve the proof, we complete the job in one business day, period. It’s that fast.
Why Good Guys Signs? Let’s take our speed, pricing, and know-how out of the equation. Let’s not focus on the fact that we’ve been in the vinyl banner printing biz for over a decade. Our unique selling point is this. We opened our doors back in 2009 at the height of the recession. The business was built upon the principle of “Give More Than You Take.” Philosophically, we believe the world needs more givers, less takers. It’s been our thought process since Day 1. To enact this principle in our everyday work, we have a basic rule of thumb. If a customer spends x-amount of dollars on signage, we want to give them more than that worth of printed materials, quality, speed, and advice. We want our customers to feel like they would have paid even more for a custom banner, sign, car wrap, or any other product we produce. We want to blow our customers away, period. While perfection is a practical impossibility for anyone, we are interested in getting better every single day. We define greatness as “Excellence Sustained Over Time”. We strive to be excellent every day. This very large banner resides in our production department, and it is by no means an accident.
Banner Material and Size: If you’ve never bought a banner to use for a business promotion or to celebrate a military homecoming, it might feel a bit daunting to know what’s going to work best for you. After all, you’re paying some money for a cheap banner, so you want to make sure all goes right, smooth, and as easy as possible. While there isn’t a true one-size-fits-all blueprint, here are some things to mull over as you prepare for your custom banner purchase. Our banner makeups are as follows:
Weight:
- Standard vinyl banner-13oz
- Double-Sided banner-18oz
- Mesh banner-9oz
- Retractable banner-18oz
- Step & Repeat banner-18oz
Size:
As just mentioned, your banner size will depend on what your needs are. There is a pretty standard philosophy in our industry as a mathematical ratio for banner letter size. With it, it will give you an idea as to how big you’ll need your banner to be. Add to that, there’s a formula that provides you with the amount of time drivers will actually be able to read your banner, given the speed at which they’re travelling.
The above on size applies to standard vinyl banners, mesh banners, and double-sided banners. With regards to retractable ones, we produce ours in specific custom sizes. They are:
• Deluxe- 31.5″ W x 78.5″ H
• Premium- 31.5″ W x 83.25″ H
• Wide- 35″ W x 83.75″ H
Our Step & Repeat ones also come in custom sizes. Those we offer in 8’ H x 8’ W, as well as 8’ H x 10’ W.
There’s plenty of information to digest, but it’s important information. Should you choose a custom vinyl banner that you want to put up in extremely gusty conditions, you now understand it’s not the best option. If you want to buy one that you think is big enough to attract attention, you’ll know it might not fundamentally be as large as it should for maximum benefit.
Our goal at Good Guys Signs is to provide you with all you need to know to get the right banner at the right price. We’ll work with you on how to maximize your goals while not breaking your bank. Call us at (800) 614-8040 or (813) 447-4770 for any questions you may have. We are here to help.
