Are you thinking about having a party? Are you looking to create a unique promotion to boost sales at your place of business? Are you heading to an expo in which you purchased a booth to display a product? These are just three scenarios in which a custom life-sized standee will fit your need to a T. But first, what is a standee?
What a Standee Is:
A standee is, by definition, a cardboard cutout that has a stand. That’s it, period. But a life size standee can be different from a custom cardboard cutout in that it always stands. It’s not uncommon for a cardboard cutout to come without one. We, at Good Guys Signs, have taken plenty of orders with people asking to not have the stand included. If the cutout doesn’t come with a stand, it likely gets taped to the wall. Sticking a cutout to a wall is a space-saver, and it works if that’s what the situation calls for.
But if you have the space, think about how a standee…stands out. The item just seems more real when it’s on the ground and life size. It’s better for posing for pictures with. It feels like it’s actually engaging you. Why does this work better for so many scenarios? We’ll get to that in the next section.
“Interactive” Captivation:
Think about the way it works when the standee is…standing. It’s among those in attendance, be it at a party or a store. If it’s used as a promotional piece, it works better if it’s not pinned on a wall. If it lives on a wall, it becomes background noise, and can easily “get lost” in the shuffle. When it stands by a big container of goods you’re trying to sell, it becomes more interactive and draws customers’ attention to the product. The standee becomes somewhat of an extra salesperson (who you don’t have to pay), helping you move the product. Additionally, a standee can go mobile more so than a cutout taped to a wall. Just pick the standee up and move it next to future products you’re looking to sell. It’s much easier than having to pull it off a wall and hope that it continues to have the ability to stick to another wall.
A custom lifesize standee is perfect for use at several places like weddings, parties, and sporting events. Imagine getting a couple standees of a bride and groom and having them at the door of the reception hall to greet guests. If you’ve been to a wedding, you undoubtedly know how long it feels to wait for the actual bride and groom to show up, as they spend what feels like an eternity taking photos.
Think about how cool it would be to throw a birthday party for your 13-year-old and have a picture of your child from when they first learned to walk 12 years earlier. Turn that picture into a standee and put it by the presents. That trip down memory lane could definitely draw intended waterworks with your guests.
If you go to sporting events, you know you won’t be able to resist taking a selfie with your favorite team’s star quarterback standee.
Smart marketers of sports franchises will put standees like this right next to the pro shop to get fans to stop for that selfie, then get drawn inside to buy expensive apparel. If it’s taped to a wall outside the shop, fans aren’t likely to stop for a photo op. But as a standee, it allows for fans to get up close and personal. They stop moving and thus are more apt to head into the store for a purchase.
In Closing:
Not to say that a cardboard cutout can’t be an effective marketing tool, but a custom standee will far surpass it with regard to your needs. It’s easy to move around your store to help you sell different products at different times. It’s out there amongst your customers, not as part of a backdrop. Standees can be used for so many things. The possibilities are limited only by your imagination. Let us help you make the most out of whatever it is you want to achieve with one. Call us today at (800) 614-8040 or (813) 447-4770.
