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<\/figure><\/div>\n\n\n\nPouring the Drinks:<\/em><\/strong><\/p>\n\n\n\n You may have heard of an actor named Tom Cruise. Among the 50 movies he has been in, there\u2019s one in which he plays a bartender. It\u2019s called Cocktail<\/em>. He is given a tutorial by his boss, who tells him this regarding customers, \u201cWe dazzle them with ice work. We baffle them with bottle work. There are many ways to fool a customer. The short pour. The long pour. The ice mountain. The spring thaw. The speed-rack shuffle. The hot shot. You will learn them all.\u201d You own a bar, so I\u2019m not throwing something at you that you\u2019ve not seen. The point is that the customer can be duped by fancy drink pouring. But if that\u2019s a one-time visit to your bar, it\u2019s fairly pointless. Building trust, a relationship, and a rapport earn you long-term business and extended revenue.<\/p>\n\n\n\n <\/p>\n\n\n\n A Bartender\u2019s Outfit:<\/em><\/strong><\/p>\n\n\n\n A bartender in a custom t-shirt<\/a> with your place\u2019s logo and a cool shirt design will have your customers feel like he or she is common, one of them. I won\u2019t say this is going to work everywhere. Of course it won\u2019t. No bartender on Park Avenue in Manhattan will be sporting a t-shirt. That\u2019s understood. That\u2019s where black slacks, a white dress shirt, vest, and bow tie come into play. I\u2019m not writing to those businesses. I\u2019m talking to you. The owner who welcomes in blue collar patrons, sports fans, the casual person who isn\u2019t going to throw $8,000 down on any particular visit. If you own this type of establishment, custom apparel will bring about a communal feeling among customers and those who fill their glasses. A custom tee also evokes a warm, casual, and friendly feel. It will lend itself to conversation with clients. In turn, they will enjoy the amiability of your barkeep. It will have them wanting to come back often. That obviously means more revenue for you, consistently and over time. It\u2019s not an idea followed only in the U.S. At St. Mary\u2019s Inn in the United Kingdom, Robin Freer is the general manager. This hotel\/pub GM says, \u201cComfortably dressed staff<\/a> encourages a welcoming atmosphere for visitors.\u201d<\/p>\n\n\n\n Busy Bar, Comfortable Clothes:<\/em><\/strong><\/p>\n\n\n\n Working behind a bar, especially on the weekends, is crazy busy work. Customers line up, and nearly pile over one another to get their drinks as fast as possible. Wait staff is off to the side \u201cpatiently\u201d waiting for their drink orders. Many times, the work space a bartender inhabits is a small, tightly-quartered area. It gets hot. Bartenders have to move around quickly. There is very little time to catch their breath. Aaaaaaahhhhhhhhhhhh\u2026\u2026\u2026\u2026\u2026\u2026\u2026\u2026..(picture bartender taking deep breath)<\/p>\n\n\n\n Finally, the owner who lets them dress for comfort. A custom shirt for functionality<\/a> could very well see your mixologists crank up their level of work. What transpires? A more highly-operating tapster equates to a streamlined process, which then equates to increased customer satisfaction, which equates to more revenue.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/10\/image-84.png\")
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