{"id":631,"date":"2020-10-07T14:35:58","date_gmt":"2020-10-07T14:35:58","guid":{"rendered":"https:\/\/www.goodguyssigns.com\/blog\/?p=631"},"modified":"2020-10-07T14:38:32","modified_gmt":"2020-10-07T14:38:32","slug":"t-shirts-for-auto-repair-shops-what-works-best","status":"publish","type":"post","link":"https:\/\/www.goodguyssigns.com\/blog\/t-shirts-for-auto-repair-shops-what-works-best\/","title":{"rendered":"T-Shirts for Auto Repair Shops: What Works Best"},"content":{"rendered":"\n

Dear Auto Repair Shop Owners,<\/p>\n\n\n\n

People think you are crooks, cheats, and out to screw the customer.<\/p>\n\n\n\n

Sincerely,<\/p>\n\n\n\n

Some Random Customer<\/p>\n\n\n\n

This is likely one of the most difficult scenarios auto repair shop owners have to overcome. As for us, we just want to talk t-shirts. Custom t-shirts, to be exact. They can go a long way for your brand and your perceived knowledge with untrusting customers. The right decision about t-shirts for your company can also save you a lot of money in not having to buy shirts constantly. Let\u2019s dive in.<\/p>\n\n\n\n

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Cranky Customers:<\/em><\/strong><\/p>\n\n\n\n

We\u2019ll talk \u201cshop\u201d shortly. First, let\u2019s get to those cranky customers. We know it\u2019s hard for you in your industry. There is that stigma that you\u2019re tough to trust, whether it\u2019s warranted or not.<\/p>\n\n\n\n

When customers need a mechanic, something has unexpectedly broken. Auto owners get frustrated because they are inconvenienced. They don\u2019t know what\u2019s wrong with the car. You diagnose the problem and talk through it with the irritated person. If the issue is more severe than they had hoped, the price tag goes up. You know where this story goes.<\/p>\n\n\n\n

So\u2026how can a custom t-shirt help you in this situation? We\u2019ve done research and found that by wearing a black printed t-shirt, you can get through this annoying scenario more easily. Black can come off as menacing. But, it can also put in the mind of the customer that you\u2019re authoritative<\/a>. They begin to believe you\u2019re telling them what you know, and what they don\u2019t<\/em> know. It\u2019s real psychology of color schemes.<\/p>\n\n\n\n

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Ramp it Up:<\/em><\/strong><\/p>\n\n\n\n

We know that you\u2019ve had that customer that keeps asking the same questions over and over and is obviously not listening to your answers. So, let\u2019s ramp up that customer\u2019s attention with your custom t-shirt. If you go with a black shirt, your logo should be a contrasting color<\/a>, much lighter than black. White is prime. Just take a look:<\/p>\n\n\n\n

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Getting the picture?<\/p>\n\n\n\n

Pretty iconic stuff, right? Contrasting colors grab the eye. Now, maybe that exasperated customer might look at you more directly. And listen to what you say. And most importantly, begin to trust you. A simple choice of colors has calmed things down.<\/p>\n\n\n\n

Time to Work on the Car:<\/em><\/strong><\/p>\n\n\n\n

As a mechanic, one thinks of a car as a giant puzzle. He or she has to know where all of the over 500 pieces have to go. The mechanic has to make sure not to lose or damage any of those pieces, and many of them are extremely small. During a shift, the mechanic is generally standing, or in some sort of uncomfortable situation. Vehicles haven\u2019t been built for the comfort of those working on them. Your staff might be in tight areas or accessing hard-to-get-to parts on a car. Oil and grease aren\u2019t just on auto parts. They make their way to the tools involved, staff clothing, and skin as well. Automotive techs often suffer cuts, scrapes, bruises, and smashes to body parts. They can be burned by battery acid, as well as oil, coolant, and other liquids. To us, that sure seems like one tough environment to work in. We believe that if you provide your techs with the right choice of t-shirt, they, and you<\/em>, will be better off for it. <\/p>\n\n\n\n

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Custom T-Shirt Choice:<\/em><\/strong><\/p>\n\n\n\n

We touched on color earlier in the article. There\u2019s another good reason to go with black. The dirty nature of auto mechanic work makes a darker color smarter.<\/p>\n\n\n\n

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Black can hide much of the gunk that ends up on a shirt. And honestly, a little blood that comes from a typical day\u2019s work can be absorbed by the dark-colored custom shirt. Why is that important? Think back to that cranky customer. The mechanic who has to break the bad news that a new transmission is needed looks more professional. He or she doesn\u2019t look raggedy, dirty, or unintelligent. It helps build the trust those in your industry strive to attain. Other color options that can help in this aspect are navy blue, dark gray, or forest green. <\/p>\n\n\n\n

How about the fabric for your hard-working auto techs? There are a couple solid choices we recommend<\/a> at Good Guys Signs.<\/p>\n\n\n\n