![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-137.png\")
<\/figure><\/div>\n\n\nWhat Your Banner Design Should Include:<\/em><\/strong><\/h2>\n\n\n\nYour banner needs to have on it some key elements:<\/p>\n\n\n\n
\n- Text, but not a lot (we\u2019ll get to that)<\/li>\n\n\n\n
- An image<\/li>\n\n\n\n
- Contact information (drive people to buy in the most effective way)<\/li>\n<\/ul>\n\n\n\n
As far as text goes, one of the first things to think about is where that banner will be placed. It will help determine the size of your banner as well as how large the letters need to be. If it\u2019s going to be displayed close to the road where you can garner both foot traffic and people in vehicles, that\u2019s optimum. If it\u2019s even just 30 feet away from the street, letter size and height will need to be increased. Know this\u2026a driver travelling at just 35 MPH will only be able read a sign with four-inch-high letters for about four seconds. That makes it very difficult to take in a message. Here\u2019s a graphic to provide you with car speeds as it relates to the letters on your banner. <\/p>\n\n\n
\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-138.png\")
<\/figure><\/div>\n\n\nYou most obviously need to have your company or organization name on there. You need that immediate identifier on your banner design so people know who you are. If that number one critical element is not on there, you will have only provided ambiguity. And you will lose probably 98% of potential interest. If you have a connection to a union or are accredited by the BBB, something of that nature\u2014you can sneak that on your banner. It lets people know there\u2019s a little something extra special about your company. But keep that image small.<\/p>\n\n\n\n
You need a featured image<\/a>. People in this country learn visually. In fact, 65% of them. If you have only one banner image (which we recommend), you have to decide on what will work for you. An example of a logo that would be the choice image would be the NIKE swoosh.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-139.png\")
<\/figure><\/div>\n\n\nIt\u2019s a logo that\u2019s recognized worldwide. If you\u2019re a new business, or relatively unknown, consider making that image your product. An example of that would be if you have a small fruit stand, and your strawberries are big, juicy works of art, that might very well be the way to go. It\u2019s a choice and a decision you\u2019ll want to really dig deep on. NIKE\u2019s logo is their identifier. Products that you sell might work better for you than your company logo.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-140.png\")
<\/figure><\/div>\n\n\nContact information is important when looking to attract new customers. This element will need thought put into it. Your street address might be terrific if you feel it will be the best way in which to interact. That can get tricky though. Suppose your address is the fictitious one:<\/p>\n\n\n\n
5482271 Winnchesterton Park Avenue<\/p>\n\n\n\n
That\u2019s one tough read for someone driving by at 45 MPH, and impossible to remember. If you want to personally give customers the needed information<\/a>, or if you\u2019re strong at closing a sale verbally, put your phone number on the custom banner.<\/p>\n\n\n\nIf you have an image of something you sell, but you carry several different products you peddle, displaying your website might be the best route to take. If you can get them to your site to purchase something else you sell and they buy anything, you\u2019ve won. One of these choices coupled with your store hours will be fine unless your hours of operation are different every day. Can you say clutter?<\/p>\n\n\n\n
Lastly, you\u2019ll want a call to action on that banner. If it\u2019s a sale on a particular item or 45% of every item you carry, the call to action becomes easy. If you want to send a message that will resonate with your store or product, it needs to be something different. Word alliteration is a great way to go because it\u2019s easy for the mind to recall. Let\u2019s go back to the strawberry stand for our example. Three words, \u201cPlump, Not Pricey,\u201d is now engrained in potential clients\u2019 minds. They know you sell some very juicy berries that cost less than their local chain supermarkets.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-141.png\")
<\/figure><\/div>\n\n\nThere are other ways to deliver a call to action that can leave people wanting your product. Staying with the strawberry theme, a simple but effective, \u201cFresh Daily From Our Farm\u201d can give off the impression that your product isn\u2019t shipped in from four states away. Anyone who likes strawberries will be very attracted to that kind of call to action.<\/p>\n\n\n\n
So, play with some ideas. Write them down. Bounce them off friends and family to get a feel on what would drive them to your company. Go online to see what competitors\u2019 calls to action are on their sites. If all that doesn\u2019t give you the inspiration, our sales team can help upon request.<\/p>\n\n\n\n
Color & Its Role With Your Banner Advertising:<\/em><\/strong><\/h2>\n\n\n\nColor is as important as any element regarding banner design. You\u2019ll have the color of your logo there, but there\u2019s a whole lot more that goes into planning your banner ad. We\u2019ll be concise here, but please, for your success, heed our advice. Contrast the color of print with the banner itself. Light text on a light banner will be lost. Dark on dark? Same. What you write in your banner design has to be perceptible. Those two scenarios make it nearly impossible for your message to be seen\u2014if it can\u2019t be made out up close, understand that people driving by will have no shot to make catch your words.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-142.png\")
<\/figure><\/div>\n\n\nContrast is key for the success of your banner ad campaign. There was a study on color contrast and readability of signage done by the Outdoor Advertising Association of America. They provided results that we\u2019ve known for years. To get you en route to sign success, here are the top 5 color combinations<\/a>.<\/p>\n\n\n\nEffective Banner Designs:<\/em><\/strong><\/p>\n\n\n\nYou may never have had to design a banner. With that, you may be wondering how and where you can find some good examples of designs and looks. We have designs for several types of banners on our website.<\/p>\n\n\n\n
We also have a handy and user-friendly design tool that you can experiment with. It lives on the banner product pages. You\u2019ll see a blue rectangle<\/a> that says, \u201cGet Started.\u201d Click on that and you\u2019re off and running.<\/p>\n\n\n\nWhen you\u2019re out and about, take a look around. Drive to businesses like yours and see what they\u2019re doing. See what banners draw your eye, and take note of what they did, what the color combination and font is on theirs.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-143.png\")
<\/figure><\/div>\n\n\nSafety Awareness Banners-<\/strong> Don\u2019t think too hard. What colors are on a STOP sign? The answer likely came to you in less than one second. As long as we\u2019ve driven, we\u2019ve seen STOP signs. We\u2019ve been conditioned by them. Why? The color contrast and the use of red. We associate red with danger. We react immediately to it. Using red on a safety awareness banner is a good idea.<\/p>\n\n\n\nVisuals are smart ideas for safety awareness banners. Remember the statistic from earlier about visual cues and people\u2019s association with them. If there\u2019s an area that can potentially be flammable, flames on a safety banner is smart. If there\u2019s a place that your banner reads something like, \u201cProtect Your Eyes,\u201d a picture of safety glasses\/goggles will grab attention.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-144.png\")
<\/figure>\n\n\n\nVerbiage is a good way to get your point across\u2026just not too much of it. You can aptly go with big, bold lettering (that contrasts with the color of the background). A banner can read things like, \u201cSee Something, Say Something,\u201d or, \u201cPrevent Slips, Trips, and Falls.\u201d Another clever idea for a safety banner message is to put in a memorable message or one that rhymes. Those are catchy and they will stick in people\u2019s minds. You can run with something like, \u201cAvoid the Worst. Put Safety First,\u201d or \u201cSafety is No Accident.\u201d <\/p>\n\n\n\n
Step and Repeat Banners-<\/strong> These are also known as Hollywood banners. They are fantastic uses for drumming up more business\u2014a lot more. Additionally, they\u2019re great for many social events. With regard to the latter, think of one or more that you\u2019ve gone to, and the single thing that didn\u2019t have you leave with a tangible memory that\u2019s lasting. The answer to that could very well be a picture. Step and Repeat banners<\/a> deliver more than a drab photo with a white wall in the background. Anything can be printed on a creative banner like this. And now, the background has a theme or a message, and it adds flavor to the picture.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-146.png\")
<\/figure><\/div>\n\n\nFor business purposes, Step and Repeats can be used for things like corporate events and use for a booth you rent at a trade show. Envision the exposure you\u2019ll garner with one of these, the attraction and attention you\u2019ll get. If you have a nicely or uniquely designed banner, people will stop to learn more. You can earn future sales, and perhaps some immediate ones. The return on investment for this inexpensive item can soar to previously unthought of heights.<\/p>\n\n\n\n
This type of banner will draw photo-ops. Might not sound like that big of a deal. But\u2026people do enjoy taking those selfies. A published white paper reports that 350 million photos are uploaded every day on Facebook<\/a> alone. Never underestimate the power of social media. Of course those aren\u2019t all people snapping these pics in front of business banners. But let\u2019s say that just 1\/10th<\/sup> of one percent are. That equates to 3.5 million every day. And what do those people do with those uploaded pictures? They share them with their friends. Those friends share them with their friends, and so on. Can you comprehend the free, organic growth that a Step and Repeat banner can earn you? Let that marinate in your mind. Now, read on to learn about the ordering process and different types of custom banners we have ready for you.<\/p>\n\n\n\nHow to Order Your Custom Banner:<\/em><\/strong><\/h2>\n\n\n\nWe get asked two primary questions right out of the gate with potential new customers. The first is, \u201cHow much does it cost?\u201d The second is, \u201cHow fast can I get it?\u201d<\/p>\n\n\n\n
The answer to the first question begins with us telling you there is a range depending on the type of banner you choose, size, and number of banners you order. To break it down a little better for you, our smallest custom vinyl banner (4\u2019W x 2\u2019H) will cost less than $20. The more you purchase, the price drops incrementally. Our highest-priced banner will run you $172, but you get free shipping along with it.<\/p>\n\n\n
\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-148.png\")
<\/figure><\/div>\n\n\nThe answer to the second question is that we turn the job around in just two business days. Your banner will be ready for you to pick up, or for us to ship to you at that time. Just to let you know, there isn\u2019t a custom banner maker around that can beat that speed.<\/p>\n\n\n\n
Type of Banners-<\/strong> We\u2019ve already gotten in-depth on Step and Repeat Banners, so let\u2019s go through types and the quick details of other banners we sell. They are as follows:<\/p>\n\n\n\nCustom Vinyl Banners<\/em><\/strong>– Vinyl is the industry standard material for indoor and outdoor use. They are tear and fade resistant, as well as fire retardant. With proper care, you can expect one to last 2-3 years outside, and 5 or more years inside.<\/p>\n\n\n\nMesh Banners<\/em><\/strong>– Technically a vinyl banner, but with perforated holes <\/a>throughout. Great for windy outdoor conditions because of those holes. Perfect banner for large-size advertising. Mesh banners will give you up to 2 years of shelf life if displayed outside.<\/p>\n\n\n\n
As far as text goes, one of the first things to think about is where that banner will be placed. It will help determine the size of your banner as well as how large the letters need to be. If it\u2019s going to be displayed close to the road where you can garner both foot traffic and people in vehicles, that\u2019s optimum. If it\u2019s even just 30 feet away from the street, letter size and height will need to be increased. Know this\u2026a driver travelling at just 35 MPH will only be able read a sign with four-inch-high letters for about four seconds. That makes it very difficult to take in a message. Here\u2019s a graphic to provide you with car speeds as it relates to the letters on your banner. <\/p>\n\n\n
<\/figure><\/div>\n\n\nYou most obviously need to have your company or organization name on there. You need that immediate identifier on your banner design so people know who you are. If that number one critical element is not on there, you will have only provided ambiguity. And you will lose probably 98% of potential interest. If you have a connection to a union or are accredited by the BBB, something of that nature\u2014you can sneak that on your banner. It lets people know there\u2019s a little something extra special about your company. But keep that image small.<\/p>\n\n\n\n
You need a featured image<\/a>. People in this country learn visually. In fact, 65% of them. If you have only one banner image (which we recommend), you have to decide on what will work for you. An example of a logo that would be the choice image would be the NIKE swoosh.<\/p>\n\n\n It\u2019s a logo that\u2019s recognized worldwide. If you\u2019re a new business, or relatively unknown, consider making that image your product. An example of that would be if you have a small fruit stand, and your strawberries are big, juicy works of art, that might very well be the way to go. It\u2019s a choice and a decision you\u2019ll want to really dig deep on. NIKE\u2019s logo is their identifier. Products that you sell might work better for you than your company logo.<\/p>\n\n\n Contact information is important when looking to attract new customers. This element will need thought put into it. Your street address might be terrific if you feel it will be the best way in which to interact. That can get tricky though. Suppose your address is the fictitious one:<\/p>\n\n\n\n 5482271 Winnchesterton Park Avenue<\/p>\n\n\n\n That\u2019s one tough read for someone driving by at 45 MPH, and impossible to remember. If you want to personally give customers the needed information<\/a>, or if you\u2019re strong at closing a sale verbally, put your phone number on the custom banner.<\/p>\n\n\n\n If you have an image of something you sell, but you carry several different products you peddle, displaying your website might be the best route to take. If you can get them to your site to purchase something else you sell and they buy anything, you\u2019ve won. One of these choices coupled with your store hours will be fine unless your hours of operation are different every day. Can you say clutter?<\/p>\n\n\n\n Lastly, you\u2019ll want a call to action on that banner. If it\u2019s a sale on a particular item or 45% of every item you carry, the call to action becomes easy. If you want to send a message that will resonate with your store or product, it needs to be something different. Word alliteration is a great way to go because it\u2019s easy for the mind to recall. Let\u2019s go back to the strawberry stand for our example. Three words, \u201cPlump, Not Pricey,\u201d is now engrained in potential clients\u2019 minds. They know you sell some very juicy berries that cost less than their local chain supermarkets.<\/p>\n\n\n There are other ways to deliver a call to action that can leave people wanting your product. Staying with the strawberry theme, a simple but effective, \u201cFresh Daily From Our Farm\u201d can give off the impression that your product isn\u2019t shipped in from four states away. Anyone who likes strawberries will be very attracted to that kind of call to action.<\/p>\n\n\n\n So, play with some ideas. Write them down. Bounce them off friends and family to get a feel on what would drive them to your company. Go online to see what competitors\u2019 calls to action are on their sites. If all that doesn\u2019t give you the inspiration, our sales team can help upon request.<\/p>\n\n\n\n Color is as important as any element regarding banner design. You\u2019ll have the color of your logo there, but there\u2019s a whole lot more that goes into planning your banner ad. We\u2019ll be concise here, but please, for your success, heed our advice. Contrast the color of print with the banner itself. Light text on a light banner will be lost. Dark on dark? Same. What you write in your banner design has to be perceptible. Those two scenarios make it nearly impossible for your message to be seen\u2014if it can\u2019t be made out up close, understand that people driving by will have no shot to make catch your words.<\/p>\n\n\n Contrast is key for the success of your banner ad campaign. There was a study on color contrast and readability of signage done by the Outdoor Advertising Association of America. They provided results that we\u2019ve known for years. To get you en route to sign success, here are the top 5 color combinations<\/a>.<\/p>\n\n\n\n Effective Banner Designs:<\/em><\/strong><\/p>\n\n\n\n You may never have had to design a banner. With that, you may be wondering how and where you can find some good examples of designs and looks. We have designs for several types of banners on our website.<\/p>\n\n\n\n We also have a handy and user-friendly design tool that you can experiment with. It lives on the banner product pages. You\u2019ll see a blue rectangle<\/a> that says, \u201cGet Started.\u201d Click on that and you\u2019re off and running.<\/p>\n\n\n\n When you\u2019re out and about, take a look around. Drive to businesses like yours and see what they\u2019re doing. See what banners draw your eye, and take note of what they did, what the color combination and font is on theirs.<\/p>\n\n\n Safety Awareness Banners-<\/strong> Don\u2019t think too hard. What colors are on a STOP sign? The answer likely came to you in less than one second. As long as we\u2019ve driven, we\u2019ve seen STOP signs. We\u2019ve been conditioned by them. Why? The color contrast and the use of red. We associate red with danger. We react immediately to it. Using red on a safety awareness banner is a good idea.<\/p>\n\n\n\n Visuals are smart ideas for safety awareness banners. Remember the statistic from earlier about visual cues and people\u2019s association with them. If there\u2019s an area that can potentially be flammable, flames on a safety banner is smart. If there\u2019s a place that your banner reads something like, \u201cProtect Your Eyes,\u201d a picture of safety glasses\/goggles will grab attention.<\/p>\n\n\n\n Verbiage is a good way to get your point across\u2026just not too much of it. You can aptly go with big, bold lettering (that contrasts with the color of the background). A banner can read things like, \u201cSee Something, Say Something,\u201d or, \u201cPrevent Slips, Trips, and Falls.\u201d Another clever idea for a safety banner message is to put in a memorable message or one that rhymes. Those are catchy and they will stick in people\u2019s minds. You can run with something like, \u201cAvoid the Worst. Put Safety First,\u201d or \u201cSafety is No Accident.\u201d <\/p>\n\n\n\n Step and Repeat Banners-<\/strong> These are also known as Hollywood banners. They are fantastic uses for drumming up more business\u2014a lot more. Additionally, they\u2019re great for many social events. With regard to the latter, think of one or more that you\u2019ve gone to, and the single thing that didn\u2019t have you leave with a tangible memory that\u2019s lasting. The answer to that could very well be a picture. Step and Repeat banners<\/a> deliver more than a drab photo with a white wall in the background. Anything can be printed on a creative banner like this. And now, the background has a theme or a message, and it adds flavor to the picture.<\/p>\n\n\n For business purposes, Step and Repeats can be used for things like corporate events and use for a booth you rent at a trade show. Envision the exposure you\u2019ll garner with one of these, the attraction and attention you\u2019ll get. If you have a nicely or uniquely designed banner, people will stop to learn more. You can earn future sales, and perhaps some immediate ones. The return on investment for this inexpensive item can soar to previously unthought of heights.<\/p>\n\n\n\n This type of banner will draw photo-ops. Might not sound like that big of a deal. But\u2026people do enjoy taking those selfies. A published white paper reports that 350 million photos are uploaded every day on Facebook<\/a> alone. Never underestimate the power of social media. Of course those aren\u2019t all people snapping these pics in front of business banners. But let\u2019s say that just 1\/10th<\/sup> of one percent are. That equates to 3.5 million every day. And what do those people do with those uploaded pictures? They share them with their friends. Those friends share them with their friends, and so on. Can you comprehend the free, organic growth that a Step and Repeat banner can earn you? Let that marinate in your mind. Now, read on to learn about the ordering process and different types of custom banners we have ready for you.<\/p>\n\n\n\n We get asked two primary questions right out of the gate with potential new customers. The first is, \u201cHow much does it cost?\u201d The second is, \u201cHow fast can I get it?\u201d<\/p>\n\n\n\n The answer to the first question begins with us telling you there is a range depending on the type of banner you choose, size, and number of banners you order. To break it down a little better for you, our smallest custom vinyl banner (4\u2019W x 2\u2019H) will cost less than $20. The more you purchase, the price drops incrementally. Our highest-priced banner will run you $172, but you get free shipping along with it.<\/p>\n\n\n The answer to the second question is that we turn the job around in just two business days. Your banner will be ready for you to pick up, or for us to ship to you at that time. Just to let you know, there isn\u2019t a custom banner maker around that can beat that speed.<\/p>\n\n\n\n Type of Banners-<\/strong> We\u2019ve already gotten in-depth on Step and Repeat Banners, so let\u2019s go through types and the quick details of other banners we sell. They are as follows:<\/p>\n\n\n\n Custom Vinyl Banners<\/em><\/strong>– Vinyl is the industry standard material for indoor and outdoor use. They are tear and fade resistant, as well as fire retardant. With proper care, you can expect one to last 2-3 years outside, and 5 or more years inside.<\/p>\n\n\n\n Mesh Banners<\/em><\/strong>– Technically a vinyl banner, but with perforated holes <\/a>throughout. Great for windy outdoor conditions because of those holes. Perfect banner for large-size advertising. Mesh banners will give you up to 2 years of shelf life if displayed outside.<\/p>\n\n\n\n<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\nColor & Its Role With Your Banner Advertising:<\/em><\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n<\/figure><\/div>\n\n\n<\/figure>\n\n\n\n<\/figure><\/div>\n\n\nHow to Order Your Custom Banner:<\/em><\/strong><\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n
![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/04\/image-149.png\")
<\/figure><\/div>","protected":false},"excerpt":{"rendered":"