{"id":433,"date":"2020-08-31T16:46:53","date_gmt":"2020-08-31T16:46:53","guid":{"rendered":"https:\/\/www.goodguyssigns.com\/blog\/?p=433"},"modified":"2024-12-18T18:08:20","modified_gmt":"2024-12-18T18:08:20","slug":"yard-sign-and-banner-letter-size-visibility","status":"publish","type":"post","link":"https:\/\/www.goodguyssigns.com\/blog\/yard-sign-and-banner-letter-size-visibility\/","title":{"rendered":"Yard Sign and Banner Letter Size &#038; Visibility"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong>Size<em> DOES <\/em>Matter<\/strong><\/h2>\n\n\n\n<p>When it comes to making the most out of yard signs, every detail counts. You might think, \u201cIt\u2019s just a small 18\u201dx24\u201d piece of plastic. How much could really matter?\u201d Fair question\u2014but whether you\u2019re ordering one or 1,000 yard signs, you\u2019ll want your message to have maximum visibility and impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Maximizing the Impact of Your Yard Signs<\/h2>\n\n\n\n<p>The size of your text and overall message plays a crucial role in effectiveness, especially for drivers who have mere seconds to take in your sign. Here\u2019s how to ensure your yard sign grabs attention:<\/p>\n\n\n\n<ul>\n<li><strong>Text Size and Format<\/strong>: Avoid the common misconception that ALL CAPS is always better. Studies show that a mix of upper and lower case letters is more legible from a distance. This is particularly important since most viewers will be driving past your sign.<\/li>\n\n\n\n<li><strong>Letter Height Rule<\/strong>: Follow the industry-standard 1\u201d to 10\u2019 rule: for every 10 feet of viewing distance, increase your text height by 1 inch. For example, a sign placed 50 feet away from viewers should have letters at least 5 inches tall.<\/li>\n\n\n\n<li><strong>Keep It Brief<\/strong>: Drivers won\u2019t have time to read a lengthy message. Opt for a concise, clutter-free design. A simple phrase and phone number often work best.<\/li>\n\n\n\n<li><strong>Pedestrian Areas<\/strong>: If your sign is in a spot where viewers are standing still, such as near a sidewalk, letters can be smaller\u2014around 2 inches tall for visibility from 50 feet.<\/li>\n<\/ul>\n\n\n\n<p>Investing in <a href=\"https:\/\/www.goodguyssigns.com\/blog\/custom-4mm-white-corrugated-plastic-yard-sign-digital-printed\/\" title=\"\">corrugated yard signs<\/a> means paying attention to more than just size\u2014it\u2019s about crafting a clear, readable, and compelling message that resonates with views, whether they\u2019re on foot or behind the wheel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"544\" src=\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/08\/image.png\" alt=\"Letter Height &amp; Viewing Distance Chart\" class=\"wp-image-434\" srcset=\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/08\/image.png 400w, https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/08\/image-221x300.png 221w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Key Design Factors for Custom Banners:<\/h2>\n\n\n\n<p>Once the political season wraps up, yard signs often take a back seat, and custom banners become the go-to option for businesses and events. If you\u2019re planning to use a banner, the same principles of letter size and distance, as outlined in the yard sign chart, apply here. Here\u2019s how to design a <a href=\"https:\/\/www.goodguyssigns.com\/blog\/banner-design\/\" title=\"\">banner<\/a> that captures attention and communicates effectively.<\/p>\n\n\n\n<ul>\n<li><strong>Letter Thickness<\/strong>: Choose bold, simple fonts to ensure your message stands out. Thin or decorative fonts can be hard to read, especially from a distance.<\/li>\n\n\n\n<li><strong>White Space<\/strong>: Follow the 40\/60 rule: Use 40% of the banner space for text and visuals, leaving 60% as white space. This contrast improves visibility and makes your message more legible.<\/li>\n\n\n\n<li><strong>Kerning (Letter Spacing)<\/strong>: Kerning, the spacing between letters, works hand-in-hand with white space. Letters spaced too closely can blur together, while excessive spacing can disrupt readability. Aim for balanced spacing to maintain clarity.<\/li>\n<\/ul>\n\n\n\n<p>Your banner\u2019s visibility depends on two factors: the speed of passing traffic and the height of your letters. Larger letters allow viewers to read the banner from farther away, giving them more time to absorb your message. Use this chart to calculate read time:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"358\" height=\"376\" src=\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/08\/image-1.png\" alt=\"Duration of Readability Chart\" class=\"wp-image-435\" srcset=\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/08\/image-1.png 358w, https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/08\/image-1-286x300.png 286w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/figure><\/div>\n\n\n<p>And here\u2019s more to throw at you so that you can determine what your banner letter size should be.<\/p>\n\n\n\n<p><strong>Letter Height Formula:<\/strong><\/p>\n\n\n\n<p>LH = (LN x 10 + SD) \/ 5<\/p>\n\n\n\n<p><strong>Formula Key:<\/strong><\/p>\n\n\n\n<p>LH is letter height in inches<\/p>\n\n\n\n<p>LN is the number of lanes of traffic<\/p>\n\n\n\n<p>SD is the sign distance from curb in feet<\/p>\n\n\n\n<p><strong>Here\u2019s our example:<\/strong><\/p>\n\n\n\n<p>2-lane road<\/p>\n\n\n\n<p>Sign is 5 feet from the corner<\/p>\n\n\n\n<p>So, the LH is (2 x 10 + 5) \/ 5<\/p>\n\n\n\n<p>Using that math, the letter height on your banner would be 5 inches tall.<\/p>\n\n\n\n<p>Remember at the beginning of this article when we told you there are many factors that go into the decision-making process of yard signs and banners? We only touched on sign letter height. So, don\u2019t just throw a sign or banner together willy-nilly. Many, many customers will be lost if you don\u2019t plan accordingly. Head to <a href=\"https:\/\/www.goodguyssigns.com\/\">our website<\/a> or call us at Good Guys Signs for any questions you may have. Our numbers are (800) 215-6424 or (813) 447-4770. Our friendly and knowledgeable staff are ready to help.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"247\" src=\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/05\/image-12.png\" alt=\"\" class=\"wp-image-6254\" srcset=\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/05\/image-12.png 624w, https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/05\/image-12-300x119.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Too much clutter means too much information to absorb in the fleeting glance drivers will have at your message. With keeping your message brief, the benefit is two-fold. You\u2019ll avoid the aforementioned clutter, and your text will be able to be bigger. Remember, size does matter.<\/p>\n","protected":false},"author":4,"featured_media":436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[93,94,95,85,92,89,91,27,75,90,11,31],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts\/433"}],"collection":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":5,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"predecessor-version":[{"id":6949,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts\/433\/revisions\/6949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/media\/436"}],"wp:attachment":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}