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<\/figure><\/div>\n\n\nThese signs are used to promote stores, services, and more. How effective are they in this capacity? Well, Ross Hamilton, who is the CEO of a company called Connected Investors says he has made millions of dollars<\/a> with bandit marketing. And if you want to display some bandit signs during political season, good luck with that. You\u2019ll see every corner of busy intersections littered with them for months at a time. Those little pieces of corrugated plastic<\/a> are used to advertise candidates and help them with their political campaigns. <\/p>\n\n\n\n While those running a political campaign<\/a> dominate the bandit sign space during the season, realtors employ them constantly (and those who don\u2019t should) and are probably the largest segment of the workforce who use these real estate bandit signs. They work extremely well not only for those in real estate<\/a> selling houses, but for any real estate investor as well\u2026perhaps even more. You don\u2019t have to think hard to remember the last time you saw one of these on the corner of a busy intersection:<\/p>\n\n\n\n For you realtors<\/a> out there, when you stick a slick, glossy-looking aluminum sign in the yard of a house you\u2019re selling, you\u2019ve made it clear to your competition that this client is yours. However, is there anything more you can do to get this house sold? Yes. With bandit signs.<\/p>\n\n\n\n It\u2019s a tad ironic that several municipalities across America treat the use of bandit signs as code enforcement violations. Government in those areas likely realize they\u2019re on the wrong end of the law if they enforce the code. The reason? It becomes clear that they would be infringing on the 1st<\/sup> Amendment right to Freedom of Speech. So, it\u2019s extremely rare that they act on their codes. Think of them as the polar opposite of homeowners\u2019 associations.<\/p>\n\n\n\n And if you weren\u2019t aware, there\u2019s not a national law that would preclude you from putting up your signs<\/a>.<\/p>\n\n\n\n While not every municipality in the nation has a code about bandit signs, there are several across the country. Should you be a real estate agent selling houses where regulations are in play, know that if you get caught, it\u2019s not as if you\u2019re going to jail. It\u2019s just a code infraction.<\/p>\n\n\n In some rare cases, you may be warned once, maybe even twice, to stop putting out bandit signs. If you fail to comply, you could be fined up to $200. In other regions where penalties are stiffer, you might wind up getting charged as much as $500 per sign. Having been in the sign industry<\/a> since 2009, having spoken to several people in the real estate business, and having done our homework, we\u2019d recommend you not worry too much. As we mentioned, infractions are very rarely enforced. They generally serve as more of a scare tactic than anything. Just know we\u2019re saying it does happen, but the percentage is miniscule.<\/p>\n\n\n\n The reason is that cities don\u2019t want to squander their resources looking around for all the signs in town to get the business names off bandit signs, then deal with the hassle of following through to dole out fines. It\u2019s more likely that if they happen to see a sign, they\u2019ll pluck it and throw it away. While that doesn\u2019t sound like fun for you, you can expect that\u2019s truly going to be as harsh as it gets for you.<\/p>\n\n\n\n And let us tell you about some creative things you can do to keep your signs staying up<\/a>.<\/p>\n\n\n\n Use your eyes. We think of it as eyeball research. Take a trip around town to locations you think would be ideal for you to display your signs. If you see literally zero other signs at a location, it\u2019s a clear indication that it\u2019s an area being enforced. Another idea is to experiment. Put just one of your signs out with other people\u2019s. Return to that location every day for a week. The day you see your sign has been yanked, then you know the code has been enforced the day before. Now you have a schedule. Return to the location one week after you saw your sign had been pulled. Have another sign<\/a> with you ready to go. Place it where the other one had been. Then head back two days before you saw the original was gone and put it in your trunk. Rinse and repeat and you will continue to maximize its visibility.<\/p>\n\n\n\n The point is, there are tactics you can take to get the most out of your message.<\/p>\n\n\n Another Thing-<\/strong> We\u2019re forewarning you that you need to be ready to have your signs pilfered. It\u2019s inevitable. And not just by anybody. You know how competitive your industry is. Would it really surprise you to know that realtors have been known to swipe their rival\u2019s bandit signs?<\/p>\n\n\n\n If they don\u2019t get stolen, your signs<\/a> might possibly be vandalized. Will it happen the day you put them out for display? Highly unlikely, just be prepared for it. Check on them regularly. After all, they are your bandit sign campaign, your advertisement. If they look bad, you look bad. And we don\u2019t want that for you.<\/p>\n\n\n\n Now to the Good- <\/strong>Remember that aluminum sign<\/a> we mentioned a little bit ago? Without question, you have to have that on location of the house you\u2019re selling. What if the location of the house isn\u2019t on a high-traffic street? What if it\u2019s in the back of a deep neighborhood? It\u2019s conceivable that house hunters won\u2019t end up going down that road when they\u2019re looking.<\/p>\n\n\n\n You can increase your shot of selling the house exponentially by employing these plastic signs. Place them on a corner where the main cross street leads into the neighborhood. All it needs to read is, \u201cOpen House\u201d with an arrow directing house hunters to the home.<\/p>\n\n\n\n Put bandit signs on display in the grass on corners of high traffic areas nearby. Drivers at a red light get bored and tend to look around. You will have boosted the viewership<\/a> of potential buyers. It\u2019s a no-brainer that the more people who see your \u201cad,\u201d the greater your odds are of making a sale, sooner than later.<\/p>\n\n\n\n Your Sign\u2019s Message-<\/strong> Brevity of your message is critical. Understand that when people are driving by they have very little time to read your sign<\/a>. Some examples of sign messaging are:<\/p>\n\n\n\n \u2022 \u201cHome for Sale\u201d<\/p>\n\n\n\n \u2022 \u201cBeautiful House Available\u201d<\/p>\n\n\n\n \u2022 \u201c3\/2 Home Cheap\u201d<\/p>\n\n\n\n Be as creative as possible given the concise nature of what it has to be. Your phone number obviously needs to be on there. Maybe put your name, and even your headshot. It\u2019s a fact that people respond far greater to images<\/a> more than with just text.<\/p>\n\n\n\n For you real estate investors out there, cheap bandit signs are a fantastic tool for your advertising<\/a>, too. You\u2019re likely fully aware of all those \u201cWe Buy Houses\u201d signs planted in the grass at intersections, and you should be doing that with your real estate investing. <\/p>\n\n\n\n Somebody might be looking to move their house quickly. It\u2019s possible a property owner just doesn\u2019t want to endure the long process of waiting for the right offer to come along. Or maybe they\u2019re on their way to foreclosure. Thousands upon thousands of foreclosures happen every year in this country. Perhaps they simply don\u2019t want to work with a traditional realtor. Many people purchase another home and have to unload their current one, as they know they can\u2019t afford two mortgages. They become a very motivated seller. Examples of simple, but effective messaging<\/a>:<\/p>\n\n\n\n \u2022 \u201cCash for Houses\u201d<\/p>\n\n\n\n \u2022 \u201cAvoid Foreclosure\u201d<\/p>\n\n\n\n \u2022 \u201cCash for Houses\u201d<\/p>\n\n\n\n \u2022 \u201cAvoid Foreclosure\u201d<\/p>\n\n\n\n Buy plenty of signs. Put them in places where you are looking to buy and with regards to your purchase price window. Sign placement is important. Remember\u2014location, location, location.<\/p>\n\n\n\n Making a Bandit Sign-<\/strong> We make them for you using a material known as corrugated plastic. It\u2019s a light, yet durable substance that\u2019s the go-to material for outdoor marketing<\/a> when you combine its low price with its outdoor longevity (it can last 2-3 years outdoors).<\/p>\n\n\n Coro is affordable, recyclable and extremely versatile. We then print your graphics with high-quality UV inks<\/a> digitally when you order a low volume. It\u2019s a quick, efficient method of printing in low numbers. Should your volume of signs be higher, and you want them with only one or two colors, we go to the silkscreen procedure of printing. Silkscreen printing<\/a> is unique in that for each color, a different screen is required. It takes some extra time to do this. But once one sign is made, the process becomes like an assembly line, and we can crank out bulk orders at a rapid pace.<\/p>\n\n\n\n Let\u2019s get the cons out of the way real quick, because there are only a couple. We already mentioned that people steal realtors\u2019 bandit signs. It doesn\u2019t hold true for that industry alone. Any yard sign for any business<\/a> or any purpose is subject to being stolen. There are some people out there that just don\u2019t like them. They find them to be cheap forms of advertising. They think of them as cluttering up certain areas.<\/p>\n\n\n\n They believe them to be infringing on space that doesn\u2019t belong to the sign\u2019s owner. When a sign is stolen and thrown away, it causes two problems for the owner. First, they have to pull out the wallet and shell out for another sign. While not expensive at all, it\u2019s frustrating to have to do so. The second scenario is that the person who bought the sign could get discouraged and give up on using bandit signs altogether.<\/p>\n\n\n\n And then there\u2019s the vandalism aspect. Some people don\u2019t want to go through the trouble of pulling a sign<\/a> and taking it to where they can throw it away. But they still want the sign owner to pay a price. Their thought process is that they can just vandalize a sign, leaving the owner to deal with the effort of taking it away and buying a new one.<\/p>\n\n\n\n And if they\u2019ve given it an even deeper thought, they understand that if a sign is vandalized for days or weeks before the owner discovers it, it\u2019s cost that person revenue. We mentioned earlier that if a sign looks bad (vandalized), it reflects negatively on its owner.<\/p>\n\n\n\n The only other negative is that the sign could conceivably get lost in a sea of all the others around it, and therefore your message could get drowned out.<\/p>\n\n\n\n Pros- <\/strong>Bandit signs are a very affordable way to go to spread your message. Buying just 10 of our smallest 18\u201d W x 12\u201dH 10 coro signs costs you under $5.00 per sign. Were you to purchase 100 of them, the price per sign drops dramatically down to just $2.58 a sign. It\u2019s about as inexpensive of an advertising tool<\/a> as there is out there.<\/p>\n\n\n\n How about the impressions your bandit sign can yield you? According to the Wall Street Journal, a sign can be seen by as many as 25,000 people per day<\/a>. At the $4.60 price of a sign, it costs less than one one-thousandth of a cent per impression. That is flat-out unmatchable by any other advertising medium on the planet.<\/p>\n\n\n\n Research also indicates that 85% of your potential client base live or works within a 5-mile radius of your business. Your bandit signs will be seen by the people mostly likely to buy from you if you have a product they covet or need.<\/p>\n\n\n\n Because these signs are so lightweight, you can easily move them around to other high-traffic areas<\/a> to advertise to new audiences.<\/p>\n\n\n\n If you\u2019re eco-friendly, your signs can be recycled, so you know you have the option of not just throwing them away.<\/p>\n\n\n\n We\u2019d like to think that nearly every company can reap the rewards of using bandit signs. For this article, we\u2019ll focus on just three.<\/p>\n\n\n\n First, retail stores- Inside these places of business, signage is sometimes called the \u201cInvisible Salesman.\u201d Signs are there to promote deals and products. Outside, you can plunk down a sign that echoes those inside and drive customers to your store in droves.<\/p>\n\n\n Next, gas stations\/convenience stores- Signs at these locations have perhaps the highest revenue-generating potential. And like retail stores, signage outdoors is a great way to lead and entice customers with promotional messaging.<\/p>\n\n\n Third, auto repair shops- Every single person who owns a car will need service. Have you needed an oil change, and low and behold you see a sign with the lowest price you\u2019ve seen? Of course. And that repair shop has gotten you in the door. They provide the service quickly, and you may have earned their trust to keep coming back, even for the high-end repairs.<\/p>\n\n\n We mentioned earlier in the real estate section of this article, that putting bandit signs up in municipalities is a code infraction, barely bordering on illegality. Will you find yourself in handcuffs? Absolutely not. The main problem people putting them up might not know is that they can\u2019t place a sign<\/a> on both private or public property without permission.<\/p>\n\n\n\n Make sure to give it some thought before placing your bandit signs. Remember how the large majority of your customers live within 5 miles of you. Would you like to snag every buyer in the city? Of course. But we don\u2019t live in a utopia, so don\u2019t place signs way out of range. You can fan out your signage a little bit to attract more people. But you will find yourself experiencing the law of diminishing returns at some point. The farther you put the signs, potential customer<\/a> numbers won\u2019t grow as much as they were until you hit that certain distance.<\/p>\n\n\n\n Messaging has a two-fold potential for disaster. Some people will have insufficient information on their sign, like lacking a phone number. This is especially problematic for real estate investors. Typically, the only message on their signs is something to the effect of, \u201cWe Buy Houses.\u201d There is no business name or address, so missing a phone number is absolutely counterintuitive.<\/p>\n\n\n\n The other side of the coin is having too much information. With the minimal time someone has to read your message, they can\u2019t digest too much. A good rule of thumb is to go with \u201cKISS\u201d<\/a> (Keep It Simple Stupid) when designing your sign.<\/p>\n\n\n Another common mistake often made is choosing the wrong size of sign. It should be at least 24\u201dW x 18\u201dH. There is a similar principle as with messaging. Too small of a sign is hard to read, and it might get buried if there are a lot of other signs in the same location.<\/p>\n\n\n\n People who begin a marketing campaign with bandit signs might not necessarily know what works best with color schemes<\/a>. Choosing a strong scheme is of vital importance. If your sign\u2019s background is white, light colors or pastels do not work. They\u2019ll be \u201ccamouflaged,\u201d and will subsequently be far too difficult to read. Dark on dark=no good as well. It\u2019s the same principle as with light on white. We have been making bandit signs since 2009. We are supremely knowledgeable regarding color combinations<\/a> and what will work best. We are here to provide you with the advice you need. We want you to succeed with your campaign and see your revenue take off to heights you\u2019ve not seen.<\/p>\n\n\n We sincerely hope you choose to order your bandit signs from us. So, if you do, here\u2019s how it goes. When the ordering process takes place, we are prepared for your questions.<\/p>\n\n\n\n We most often get two of them right out of the gate from clients looking to buy products from us. The first is, \u201cHow much does it cost?\u201d It depends on the size and quantity of bandit sign(s) you\u2019re looking for. When you\u2019re on the product page, it will clearly indicate the pricing.<\/p>\n\n\n\n The second is, \u201cHow fast can I get it?\u201d Once you place your order (see the process below), and you approve the proof we send you, we will have your sign ready for you to pick up, or for us to ship to you, in just two business days.<\/p>\n\n\n\n When ordering your signage, there are three easy options for you:<\/p>\n\n\n\n #1- Call us at (800) 614-8040 and speak with one of our helpful and professional sales staff members. They\u2019ll listen to your needs and talk through everything with you.<\/p>\n\n\n\nBandit Signs for Real Estate:<\/em><\/strong><\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\nPros & Cons of Using Bandit Signs:<\/em><\/strong><\/h2>\n\n\n\n
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<\/figure>\n\n\n\nCompanies That Benefit Most:<\/em><\/strong><\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\nAvoiding Common Bandit Sign Mistakes:<\/em><\/strong><\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\nOrdering Your Custom Bandit Signs:<\/em><\/strong><\/h2>\n\n\n\n
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