{"id":1459,"date":"2021-02-18T17:28:52","date_gmt":"2021-02-18T17:28:52","guid":{"rendered":"https:\/\/www.goodguyssigns.com\/blog\/?p=1459"},"modified":"2024-12-18T17:11:05","modified_gmt":"2024-12-18T17:11:05","slug":"what-is-a-standee","status":"publish","type":"post","link":"https:\/\/www.goodguyssigns.com\/blog\/what-is-a-standee\/","title":{"rendered":"What is a Standee?"},"content":{"rendered":"\n

Are you thinking about having a party? Are you looking to create a unique promotion to boost sales at your place of business? Are you heading to an expo in which you purchased a booth to display a product? These are just three scenarios in which a custom life-sized standee will fit your need to a T. But first, what is a standee?<\/p>\n\n\n\n

What a Standee Is:<\/em><\/strong><\/h2>\n\n\n\n

A standee is, by definition, a cardboard cutout that has a stand. That\u2019s it, period. But a life size standee can be different from a custom cardboard cutout in that it always stands. It\u2019s not uncommon for a cardboard cutout<\/a> to come without one. We, at Good Guys Signs, have taken plenty of orders with people asking to not<\/em> have the stand included. If the cutout doesn\u2019t come with a stand, it likely gets taped to the wall. Sticking a cutout to a wall is a space-saver, and it works if that\u2019s what the situation calls for.<\/p>\n\n\n

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But if you have the space, think about how a standee\u2026stands out. The item just seems more real when it\u2019s on the ground and life size. It\u2019s better for posing for pictures with. It feels like it\u2019s actually engaging you. Why does this work better for so many scenarios? We\u2019ll get to that in the next section.  <\/p>\n\n\n\n

\u201cInteractive\u201d Captivation:<\/em><\/strong><\/h2>\n\n\n\n

Think about the way it works when the standee is\u2026standing. It\u2019s among those in attendance, be it at a party or a store. If it\u2019s used as a promotional piece<\/a>, it works better if it\u2019s not pinned on a wall. If it lives on a wall, it becomes background noise, and can easily \u201cget lost\u201d in the shuffle. When it stands by a big container of goods you\u2019re trying to sell, it becomes more interactive and draws customers\u2019 attention to the product. The standee becomes somewhat of an extra salesperson (who you don\u2019t have to pay), helping you move the product. Additionally, a standee can go mobile more so than a cutout taped to a wall. Just pick the standee up and move it next to future products you\u2019re looking to sell. It\u2019s much easier than having to pull it off a wall and hope that it continues to have the ability to stick to another wall.<\/p>\n\n\n

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A custom lifesize standee is perfect for use at several places like weddings, parties<\/a>, and sporting events. Imagine getting a couple standees of a bride and groom and having them at the door of the reception hall to greet guests. If you\u2019ve been to a wedding, you undoubtedly know how long it feels to wait for the actual bride and groom to show up, as they spend what feels like an eternity taking photos.<\/p>\n\n\n\n

Think about how cool it would be to throw a birthday party for your 13-year-old and have a picture of your child from when they first learned to walk 12 years earlier. Turn that picture into a standee and put it by the presents. That trip down memory lane could definitely draw intended waterworks with your guests.<\/p>\n\n\n\n

If you go to sporting events<\/a>, you know you won\u2019t be able to resist taking a selfie with your favorite team\u2019s star quarterback standee.<\/p>\n\n\n\n

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Smart marketers of sports franchises will put standees like this right next to the pro shop to get fans to stop for that selfie, then get drawn inside to buy expensive apparel. If it\u2019s taped to a wall outside the shop, fans aren\u2019t likely to stop for a photo op. But as a standee, it allows for fans to get up close and personal. They stop moving and thus are more apt to head into the store for a purchase. <\/p>\n\n\n\n

In Closing:<\/em><\/strong><\/h2>\n\n\n\n

Not to say that a cardboard cutout can\u2019t be an effective marketing tool, but a custom standee will far surpass it with regard to your needs. It\u2019s easy to move around your store to help you sell different products at different times. It\u2019s out there amongst your customers, not as part of a backdrop. Standees can be used for so many things. The possibilities are limited only by your imagination. Let us help you make the most out of whatever it is you want to achieve with one. Call us today at (800) 614-8040 or (813) 447-4770.<\/p>\n\n\n

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Standees can be used for so many things. The possibilities are limited only by your imagination.<\/p>\n","protected":false},"author":4,"featured_media":1452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529,1],"tags":[532,708,710,100,711,707,526,709,706,712],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t