Let’s start by telling you about the types of cutouts.<\/p>\n\n\n\n
Types of Cardboard Cutouts:<\/em><\/strong><\/p>\n\n\n\n First, there are what’s known as headsicles. Sounds like a popsicle, and it pretty much is. What you get with a headsicle<\/a> is a printed image on cardboard (most often a face) held by a person’s hands or sometimes connected to a stick.<\/p>\n\n\n\n You’ll often see fans displaying them at sporting events.<\/p>\n\n\n\n Next up, life-size standups, or what’s sometimes referred to as a standee<\/a>.<\/p>\n\n\n\n Those are cardboard cutouts you’ll see at stores, expos, etc. They are generally the size of 6 feet high and 30 inches wide. Those are our standard maximum dimensions we produce. Side note though…we are here for you and can be flexible on sizing on yours. We will make something taller and wider, but you will incur a little extra cost. Our skilled sales staff will go over the details with you when you place your order.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Lastly, there are what’s called life-size Cheer-Ups. That term is something we, at Good Guys Signs, came up with in 2020.<\/p>\n\n\n\n To be clear, they are the exact same thing as life-size standups, but we thought the moniker Cheer-Ups<\/a> would work well, People have been shying away from travel to see loved ones during the covid 19 pandemic. The idea behind the nickname is what it sounds like…to cheer someone up with “your presence.”<\/p>\n\n\n\n Each one of these has a purpose and they are used for particular reasons to elicit a specific response.<\/p>\n\n\n\n Benefits of Using Cardboard Cutouts as Signs:<\/em><\/strong><\/p>\n\n\n\n Let’s detail how they can be used to attract business, what information you should consider including on one used as a sign<\/a>, and how the effect they can have on people.<\/p>\n\n\n\n A Life Size Cutout to Attract Business- <\/strong>They can have a tremendous impact with your current client base or those you hope to acquire for future revenue streams. A good old-fashioned cutout can induce buyer emotions in several ways you might not have thought of. They truly can increase your sales greatly.<\/p>\n\n\n\n You want to exhibit your brand<\/a>. Why not, it’s the primary visual of your company. Maybe you’re displaying it in-store or perhaps at a trade show. Wherever the venue, it makes people aware of you, or reminds them who you are and what your product or service is. A cardboard cutout can be many things. You can simply use an image of yourself. It can be your logo. It can be something completely different. What if all it accomplishes is to get a laugh out of those who see it? That’s totally okay, because guess what? You engaged the audience. And doing that can be all you need to have earned that first sale or repeated business. Simply put, the only thing it takes is to evoke a response. You have succeeded in your quest.<\/p>\n\n\n\n We obviously don’t know why kind of company you own. But let’s use a couple of examples as to how a cutout can help your business<\/a>. Example #1- you run a local convenience store. Let’s say you’re having a difficult time selling carrots. You bought a whole bunch, now they’ll go bad. You continue to lose money on them. You could quickly and easily get a cardboard cutout of a cute rabbit eating a carrot, and it might bring about a reaction. Sales of your carrots might just skyrocket.<\/p>\n\n\n\n Example #2- you own a car wash. You could buy two cutouts. They are identical cars. The way you display them could be that one is completely filthy while the other is squeaky clean. It’s sort of a before-and-after feel. Position them so people can see them as they drive by. Before you know it, you’re getting more business.<\/p>\n\n\n\n There are unlimited amounts of creative ways you can promote your brand. Regardless if it’s that you want to deliver a deep message, or are just hoping for a smile and a sale, cutouts are a very inexpensive way to advertise your company or its products.<\/p>\n\n\n\n Using Them as a Sign- <\/strong>They can be signs with any sort of design and information on them. It could be a cutout of a bee promoting jars of honey. It can be a sandy beach setting at a travel agency. You can do whatever you want with them to help sell anything.<\/p>\n\n\n\n Utilizing cutouts as signs is a phenomenal way to attract attention, whether they are in your store, at an expo, or anywhere you can gain more business. As we just exhibited, they don’t solely have to be an image of a life-sized human, although those can be incredibly effective. A cutout of a widely popular person at your place of business can give the impression to customers that the celebrity is providing you with an endorsement. Maybe you’re exhibiting at a convention, and your company sells an organic dog food, for example. Imagine the attention you’d get from attendees if you did something like on of these two things. You have a cutout of a healthy-looking pooch rolling in grass full of joy and contentment, or even jumping through a hoop. Creativity in the way you market with these promotional pieces will go a long way to earn business and ramp up revenue.<\/p>\n\n\n\n Your goal is to grab the attention of those you hope will become future customers. Simultaneously, it’s also important to be careful in planning the look of your cutout. Entertainment and information will cross paths when you are designing it. If you use verbiage on it without an image, keep it simple, keep it brief, and get to the point fast. Society has largely become very short with its attention span. You don’t want to overwhelm or irritate them with excessive amounts of text. They might see so much that it becomes too<\/em> much. And then you could immediately lose them. Get them interested and keep them interested. That should be your aspiration.<\/p>\n\n\n\n As with any visual advertisement, color combinations are extremely important. Just like with text, color overload can negate a potential sale in the blink of an eye. There are color combos that go great together, and they’re not complex; generally two to three colors in a logo. See the following simple, yet effective color schemes that are globally recognized.<\/p>\n\n\n\n A Life Size Cutout and Social Distancing- <\/strong>We are undoubtedly living in unusual times. COVID-19 has put an intense strain on all that we are usually accustomed to. Families who normally travel to visit relatives have put that on hold. While times have certainly been tough, there is something you can do to feel closer to loved ones. The answer is a lifesize cardboard cutout.<\/p>\n\n\n\n <\/p>\n\n\n\n The term “social distancing” has sadly become part of our everyday vocabulary. All a person has to do is look down at the floor in every store they go into. Signs are rampant in reminding us to keep 6 feet apart. Most everyone wears a face mask when running simple errands. With the practice of social distancing, people simply aren’t travelling across state lines to celebrate a family member’s 70th birthday. They’re not commonly getting on planes or trains to be there for that milestone birthday. A cardboard cut out can be a wonderful substitute for those who are missing friends and family.<\/p>\n\n\n\n During this difficult age we are dealing with, all of us at Good Guys Signs <\/a>are filled with empathy. We have nicknamed our cutouts “Cheer-Ups.” We gave them that name because they truly do help, and they truly do cheer people up. A prime example is one of our customers named Jean Clement from Chicago. Something pretty darn special unfolded when we were making a Cheer-Up for her. We wrote about this very star-aligning story on our blog page. You may just laugh, cry, and feel a certain warmth all at the same time if you click the link below and give the article a read.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/02\/image-46.png\")
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