{"id":1381,"date":"2021-02-09T18:04:22","date_gmt":"2021-02-09T18:04:22","guid":{"rendered":"https:\/\/www.goodguyssigns.com\/blog\/?p=1381"},"modified":"2024-12-18T19:31:45","modified_gmt":"2024-12-18T19:31:45","slug":"your-guide-to-car-wraps-prices-and-more","status":"publish","type":"post","link":"https:\/\/www.goodguyssigns.com\/blog\/your-guide-to-car-wraps-prices-and-more\/","title":{"rendered":"Your Guide to Car Wraps, Prices and More"},"content":{"rendered":"\n

Purchasing a custom wrap for your vehicle costs less than you may think. And the impact it can have for your business will astound you. An extremely effective marketing tool, a car wrap can be seen by thousands upon thousands of potential new clients every single day. Read this guide to car wraps to find out just how effective a custom car wrap can be.\u00a0\u00a0<\/p>\n\n\n

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Types of Wraps:<\/strong> <\/h2>\n\n\n\n

When you\u2019re deliberating on purchasing a wrap, you\u2019ll want to know what will suit your needs most. There are four routes you can take.<\/p>\n\n\n\n

\u2022      Full Wrap vs Partial Wrap<\/p>\n\n\n\n

\u2022      Printable Vinyl<\/p>\n\n\n\n

\u2022      Pre-Dyed Vinyl<\/p>\n\n\n\n

\u2022      Color Change Wrap<\/p>\n\n\n\n

Full Wrap vs. Partial Wrap: <\/em><\/strong>A full wrap vs. a partial wrap probably sounds self-explanatory. That\u2019s because it is. A full wrap is when you get your entire vehicle wrapped. A partial is a portion of your car. A partial can be as little as 25% or as much as 75% of the vehicle getting wrapped. Any percentage in that window will constitute a partial wrap<\/a>. Below are examples of a full vs. a partial.<\/p>\n\n\n

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Printable Wrap:<\/em><\/strong> A printable wrap is different from pre-dyed (we\u2019ll get to pre-dyed in just a minute). As you might expect, it allows you to print on it. With printable vinyl<\/a>, you can put your company name, your logo, your contact information, and as many different colors as you want. And that\u2019s it, in a nutshell, regarding a printable vinyl wrap.       <\/p>\n\n\n\n

Pre-Dyed Wrap:<\/strong> A pre-dyed vinyl wrap is a cost-effective option that doesn\u2019t allow for complex graphics or multi-colored logos. While you can choose multiple colors, the design is limited to simple text, such as a company name, phone number, or website in a single color. This type of wrap is often used by startups, like plumbing companies, looking to save money while still promoting basic business info. Pre-dyed vinyl wraps are less expensive than printable ones, making them a budget-friendly choice for new businesses.\u00a0<\/p>\n\n\n\n

Color Change Wrap: <\/em><\/strong>A color change wrap is typically not one ordered by businesses. It\u2019s more for the general public. It\u2019s a wrap typically bought because the car owner is tired and bored of the color of their vehicle or wants to spruce it up. A prime scenario would be if a person has a cream-colored Corvette and they want a fire red color to make it look sportier. That\u2019s the basic premise behind a color change wrap.<\/p>\n\n\n

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Life Span of a Car Wrap:<\/em><\/strong><\/h2>\n\n\n\n

You\u2019re investing some money into a vehicle wrap, so you want to know how long it will last. Makes total sense. There is no rule of thumb regarding the average lifespan of a car wrap<\/a>. It comes down to what kind of vinyl you go with, what the outdoor elements are where you live, and whether you park in a garage or outside..<\/p>\n\n\n\n

There are two types of vinyl used for wrapping vehicles\u2014cast, which is the premium, high-end, longer-lasting vinyl. Then there\u2019s polymeric calendared vinyl. It is less expensive than cast, but just so you know, it won\u2019t last as long as cast vinyl.<\/p>\n\n\n\n

There are very minimal things you address to protect your car wrap<\/a> to ensure it lasts you as long as possible. The list is really just three things.<\/p>\n\n\n\n

\u2022      Parking location<\/p>\n\n\n\n

\u2022      Buying a car cover<\/p>\n\n\n\n

\u2022      Car washes<\/p>\n\n\n\n

If possible, you should park in a garage, or at a minimum, out of the elements. Continual exposure to weather like snow, rain, and oppressive sun will likely result in reduced longevity of your wrap. This is even truer if you live where the weather conditions are extreme.<\/p>\n\n\n\n

It\u2019s definitely worth plunking down a few bucks on a car cover. This will absolutely extend the life of your custom car wrap. Keeping your wrap protected<\/a> from weather, bird droppings, and the like just makes smart sense.<\/p>\n\n\n\n

You bought a wrap to give your vehicle a facelift or advertise your business. It makes sense you want to keep it looking crisp with regular trips to the car wash. This you need to know\u2026you can go ahead and bring your custom-wrapped vehicle to a brushless car wash. And actually, hand washing is safer and more effective. Car washes that use brushes will be too harsh on the film. Using a car wash that has brushes will degrade the wrap and cause peeling and edges to lift off the surface of your car.<\/p>\n\n\n\n

Scratches, Dents, or Chipping Paint:<\/strong> If you have scratches, dents, or chipping paint on your car, you will take on a little more cost. Here\u2019s why. In every wrapping case, the vinyl will get attached to the car. During the process, bubbles or ripples can make their way between the adhesive back of the vinyl and the vehicle. The wrap will get pulled back off the car a bit to get rid of those little imperfections. When the vinyl is pulled back to make the adjustment, it can pull chipped paint off with it.<\/p>\n\n\n\n

As far as dents and scratches go, you might think that a wrap would be the perfect remedy to hide those issues. It\u2019s actually completely counterintuitive. Vinyl for wrapping is so thin that it accentuates those dents and scratches. If you\u2019re handy, taking care of these deformities will save you money. If the prospect of doing this doesn\u2019t sound like something you can handle, bring your vehicle to a professional for pre-wrap preparation. This will, of course, take a hit on your wallet. But unfortunately, the cost is necessary.  <\/p>\n\n\n\n

Advertising Your Business with a Car Wrap:<\/em><\/strong><\/h2>\n\n\n\n

On the Road: <\/strong>When you have your vehicle wrapped with your business logo and contact information as part of the catchy design, you\u2019ll likely be on the road. That especially holds true if your company is a constantly moving service provider like plumbing or lawn care. Even if you\u2019re not a constantly on-the-go company, you\u2019ll head to the bank, to lunch, and take care of errands. Here\u2019s a statistic that should thrill you. A wrapped vehicle can earn 20,000 impressions per day when it\u2019s out and about. Think if just one-tenth of one percent of the impressions who saw your vehicle were converted into new customers. The simple math says that\u2019s 20 more customers than you had the day before.<\/p>\n\n\n\n

Here are some other eye-popping numbers that should excite you. A government study showed that greater than 85% of workers in this country travel each week by car. That\u2019s a massive audience for you to advertise to<\/a>. The American Trucking Association conducted research revealing that 96% of people notice car wrap advertising. 96% of people surveyed said fleet wraps had more impact than billboards.     <\/p>\n\n\n\n

At the Office- <\/strong>Let\u2019s assume that you have a wrapped vehicle parked at your place of business. You really don\u2019t use it for much, other than a quick run to the bank or to pick up supplies. You won\u2019t be attracting the number of eyeballs you would if you were in constant motion during the workday. Nonetheless, drivers will see the wrapped vehicle when they pass by it.<\/p>\n\n\n\n

If you happen to be fortunate enough that your business is located next to a popular destination like McDonald\u2019s, you\u2019ll really grab some attention. The convenience store giant 7-11 says that its stores reside within 1 mile of 25% of this country\u2019s population. Six million customers walk through their doors per day. How about Walmart? Thirty-seven million people head to the stores every single day in the U.S. So again, if you can snag an office location near one of these types of places, it\u2019s simply more traffic that will see your wrapped vehicle.<\/p>\n\n\n\n

#MoreBusiness<\/strong>– The point of this hashtag sub-heading is to make you aware of how social media can make your company reach a ton of people. You can snap a photo of your company\u2019s wrapped vehicle or fleet. Post it online with some catchy text and a call to action. Engage your followers in some sort of giveaway contest that requires them to like and share your page. The organic growth can skyrocket. You\u2019ve advertised your business basically for free to potentially thousands of people.<\/p>\n\n\n\n

To Wrap or to Paint:<\/em><\/strong><\/h2>\n\n\n\n

Know how much a quality paint job can cost? Would you believe it can run $5,000-$10,000<\/a>? Car wraps are typically always less expensive. Another cost cutter for you is to get that partial wrap we discussed earlier. What\u2019s really cool about a partial is that it\u2019s hard for John Q. Public to tell.<\/p>\n\n\n

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How Vehicle Wraps Compare to Other Forms of Advertising:<\/em><\/strong><\/p>\n\n\n\n

Let\u2019s say you purchase a single wrap for your company, and it costs $3,000. A wrap will typically last for five years. You earn those 20,000 impressions per day, as mentioned earlier. The cost of your wrap is only $600 per year. Break it down more, and the price you pay each day is just $2.31. You will have shelled out a meager 11 cents per 1,000 impressions<\/a>. No other advertising medium can even come close to matching that.<\/p>\n\n\n\n