{"id":1362,"date":"2021-02-05T15:29:17","date_gmt":"2021-02-05T15:29:17","guid":{"rendered":"https:\/\/www.goodguyssigns.com\/blog\/?p=1362"},"modified":"2024-12-16T19:27:07","modified_gmt":"2024-12-16T19:27:07","slug":"how-vehicle-wraps-compare-to-other-forms-of-advertising","status":"publish","type":"post","link":"https:\/\/www.goodguyssigns.com\/blog\/how-vehicle-wraps-compare-to-other-forms-of-advertising\/","title":{"rendered":"How Vehicle Wraps Compare to Other Forms of Advertising"},"content":{"rendered":"\n
When weighing your options for advertising, know this: vehicle wraps are about as good an advertising tool as any out there. Let\u2019s get into how vehicle wraps compare to other forms of advertising.<\/p>\n\n\n\n
Wraps vs. Billboards:<\/em><\/strong><\/h2>\n\n\n\n
Let\u2019s start with the basics: both billboards and vehicle wraps are outdoor advertising methods, but the differences are significant. Billboards are stationary, reaching the same audience repeatedly with little potential for growth. Plus, they come with a hefty rental fee\u2014up to $4000 per month. In contrast, a vehicle wrap is a one-time investment that can last up to five years, offering mobility and continuous exposure to new audiences. If you\u2019re considering a billboard for advertising, it might be time to rethink your strategy.<\/p>\n\n\n\n
Wraps vs. Radio:<\/em><\/strong><\/h2>\n\n\n\n
Targeting an audience is imperative, but a vehicle wrap does this and much more: it reaches a wide audience. They grab the attention of those that may not have thought about a product or service. In doing so, helping businesses build a bigger audience each day. Unlike radio advertising, which only reaches certain demographics based on the station they tune into, making your reach wider on the radio can become quite costly.<\/p>\n\n\n\n
Radio has its own set of problems, too, such as a declining listenership. Services like SiriusXM and Pandora have fewer commercials, and devices like the iPod\u2014over 400 million sold worldwide\u2014offer yet another alternative. The bottom line? There are many ways people listen to music now, and traditional commercial radio is no longer the go-to choice.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
Wraps vs. TV:<\/em><\/strong><\/h2>\n\n\n\n
Television advertising is even more costly than radio, and like radio, many streaming services now offer commercial-free content. Additionally, your ad on TV typically lasts just 15-30 seconds before disappearing, making it a fleeting and potentially ineffective method of reaching viewers. Moreover, a recent Leichtman Research Group study found that nearly 81% of American households have a DVR or similar recording device. Many others opt for Netflix or on-demand, pay-per-view services. Simply put, fewer people are watching traditional cable TV these days.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
Wraps vs. Newspapers:<\/em><\/strong><\/h2>\n\n\n\n
There\u2019s little argument that newspaper advertising is more effective than a vehicle wrap. Younger generations, in particular, aren\u2019t reading newspapers\u2014digitall or in print. When they\u2019re online, they\u2019re on social media, not browsing news. If your target audience is under 55, newspaper ads are likely a waste of both time and money. For instance, you could spend up to $10,000 for a year of newspaper ads, whereas a vehicle wrap lasts up to five years for a fraction of that cost.\u00a0<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n
The numbers speak for themselves, as do the intangible benefits. A vehicle wrap\u2014your mobile billboard\u2014is a more effective way to advertise your business. To further back this up, let\u2019s consider one more compelling set of statistics: the cost per impression<\/a>. Take a look at this.<\/p>\n\n\n\n
![\"old](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/02\/image-6.png\")
<\/figure><\/div>\n\n\n![\"outdated](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/02\/image-7.png\")
<\/figure><\/div>\n\n\n![\"stack](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/02\/image-8.png\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2021\/02\/image-9.png\")
<\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"