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<\/figure><\/div>\n\n\n\nPros and Cons of Vinyl Banners:<\/em><\/strong><\/p>\n\n\n\n At Good Guys Signs, we believe in being fully forthright with you. We respect each and every customer. Part of our mission statement<\/a> reads, “It is critically important to us that people trust us with their brand and their money.” With that, we’ll discuss the one con and just a few pros that come with buying a custom vinyl banner.<\/p>\n\n\n\n The Con- <\/em><\/strong>Outdoor elements like repeated sun exposure and wind can take a bit of a toll on vinyl. In harsh winds, this type of banner<\/a> has the propensity to act like a sail. If not securely fastened, it can get away from you. If your plan is to place it in a high-wind area, we recommend you add wind slits, which will negate the gusts. There. That’s it. That’s the con.<\/p>\n\n\n\n The Pros- <\/em><\/strong>Our vinyl banners have a life expectancy of 2-3 years outside if you take proper care of them. Inside, they can last 5 years or longer. Our standard banner material is tear and fade resistant, and is fire retardant, as well. We offer them in either a matte or gloss finishing option. They are an extremely cost-effective way to advertise.<\/p>\n\n\n\n We sell six different types of banners, which we’ll get to shortly. Depending on what your needs for messaging are, as well as where you want to display it, they all deliver in their own unique way. Each can work to impact your advertising.<\/p>\n\n\n\n The Printing Process-<\/strong><\/p>\n\n\n\n The digital print process is quite fascinating. Once we receive your artwork, it gets loaded into one of our printers. We determine which printer your product will go in depending on its size, as well as what kind of finish you choose. The artwork gets printed directly onto your banner as it passes through the machine.<\/p>\n\n\n\n We are swift and skilled, and can crank out a banner in around 20 minutes. Our digital process creates photo-like images. The inks that go on one of these is created with at least 150 dpi (dots per inch). Simply put, there are 150 dots of color in every single inch on your graphics. Let’s compare that to a typical digital image, which you think looks really rich. Generally, those photos are recorded at a resolution of 72 dpi. So, our bold inks show up more than twice as crisp and sharp.<\/p>\n\n\n\n Types of Vinyl Banners:<\/em><\/strong><\/p>\n\n\n\n As mentioned, we sell six different types of them<\/a>. Let’s get you introduced to them. They are:<\/p>\n\n\n\n Our standard vinyl<\/a> one is the most popular and often used for businesses. The material is thick and durable, and images are extremely bold. If you think about it, you\u2019ll probably realize they\u2019re everywhere. They are inexpensive and effective ways to promote your business.<\/p>\n\n\n\n Mesh<\/a> is prime for outdoor use. Unlike our standard one, these banners have perforated holes throughout the entire surface area. What it means is that it can handle wind much better.<\/p>\n\n\n\n It takes on the characteristic of a screen door, allowing wind to simply pass through it. With its outdoor capability, you can hang them outside of your place of business, and thus garner more traffic into your place.<\/p>\n\n\n\n Our Retractable ones <\/a>are ideal If you\u2019re someone who exhibits at a lot of expos and trade shows. We\u2019d strongly suggest this as your go-to. They\u2019re extremely light, they\u2019re all-inclusive, they\u2019re very easy to assemble, and will last a decade or longer.<\/p>\n\n\n\n A Step & Repeat <\/a>is also perfect for you if you\u2019re that same businessperson who often gets a booth at conventions and such. It works great in allowing you to promote your brand, while at the same time being prime for photo ops.<\/p>\n\n\n\n Double-Sided<\/a> ones present you the ability to deliver your message on both sides, which can then earn you two times the revenue as a single-sided one. It’s highly durable because it’s nearly 30% thicker than standard vinyl.<\/p>\n\n\n\n Canvas banners are high-end, top-shelf. So if you\u2019re goal is to go with basic advertising and promotion, we\u2019d tell you to steer clear of these. These banners are meant to impress, not just to sell. Canvas products<\/a> like ours reside in places like museums and high-level corporate offices.<\/p>\n\n\n\n How to Properly Clean-<\/strong><\/p>\n\n\n\n If your banner is a larger one, let\u2019s say it spans 32 square feet, it might have you feeling it will be a tough chore to clean. Not to worry, there\u2019s not much at all to it. It can be cleaned with warm water on a wet cloth or rag. Please refrain from using any harsh chemicals to clean your banner, as you may ruin your print. And honestly, if it\u2019s displayed outdoors, you can pray for occasional rain, which will clean it nearly as well.<\/p>\n\n\n\n As far as the frequency of cleaning, there isn\u2019t really a standard industry suggestion. We just recommend you do it regularly for optimal appearance. How often will also depend if you\u2019ll be hanging it inside or outside. Told you not to be concerned when it comes to cleaning it. <\/p>\n\n\n\n Advertising Business & Special Events with Vinyl Banners:<\/em><\/strong><\/p>\n\n\n\n We\u2019ve been hitting on the fact that vinyl banners are so useful to advertise your company<\/a>. That especially holds true when it comes to keeping some dough in your business account. But now, let\u2019s dig deeper.<\/p>\n\n\n\n How great are the cost advantages vs some of the other advertising platforms out there? Traditional techniques pale in comparison to this form of promotion when it comes to price, availability to be seen, and cost-per-impression. Print ads and direct mailing do have their place in raising brand awareness or promoting a sale. But only people who subscribe to a particular paper, mailing list, or magazine will be reached. And honestly, when’s the last time you didn’t immediately chuck what seemed like junk mail into the trash. Nobody likes being spammed, maybe more so when it’s physically stuck in the mailbox.<\/p>\n\n\n\n Mailing list advertising can definitely feel obtrusive. Your banner, however, is just hanging out in a public place. You’re not jamming your message down people’s throats. It’s much more subtle and unobtrusive. And, nobody’s throwing it in the garbage. It lives in a highly visible location that all those who pass by will see. This includes customers familiar with your business, as well as those who are not.<\/p>\n\n\n\n Where it is that you place your banner can garner thousands of impressions every single day. According to the Outdoor Advertising Association of America (OAAA), as many as 45% of potential customers will impulsively stop when driving by one. The OAAA was founded 130 years ago. It’s a trade association that regulates industry standards and researches digital, as well as static, out-of-home advertising. Suffice to say, you can bank on their information.<\/p>\n\n\n\n Speaking of static, out-of-home promotions, let\u2019s hit on why banners are far more effective than billboards. That advertising avenue sits in one spot, never moving. The people that see it will generally be the exact same group of commuters each day. It means a billboard rarely attracts new potential leads. And while each city is different, you can pay up to, if not more, than $4,000 per month to advertise your biz on one of them.<\/p>\n\n\n\n How about social media and putting your message out there on this medium? Your promotional message can be gone from people\u2019s feeds quickly, never to be viewed. It\u2019s wasted time on your part if you don\u2019t fork out plenty of cash to pay for your ad. Think about if you\u2019re a relatively unknown company, or just about to launch your grand opening\u2014is anyone really following your page on Facebook or Instagram? Social media ads, like mailers, also feel like spam to a large amount of those who see them.<\/p>\n\n\n\n Maybe you\u2019re thinking about going bigger, like pitching your product on television or radio. This can be quite pricy, especially depending on the dates and time slots where your ad will run. Some more thought on this for you. There has become a myriad of streaming services out there in which commercials don’t even run. Because of these services, society is tuning into cable TV less and less.<\/p>\n\n\n\n With that, purchasing airtime for cable advertising has become somewhat obsolete. Social media, radio, and TV are not physical platforms to promote your business. It lessens their effectiveness, because if they aren\u2019t viewed when your ad runs, you will have gained zero new customers.<\/p>\n\n\n\n Maybe now, you\u2019re saying to yourself, \u201cWhat about newspapers?\u201d True, they are tangible. But we would answer your question with this response, \u201cExtra! Extra! Read all about it!\u201d However, the reality is periodicals are dying throughout this country every single day. Add to that, unless your product is specifically geared for an audience over 55 years old, it’s wasted money spent for an ad. Younger generations flat-out don’t read the paper.<\/p>\n\n\n\n The reason we brought up these comparisons is to illuminate how rewarding the cost per impression fabric banners can deliver for you. We actually have many of our customers who change out their banners monthly, or even weekly. The CPI value and the low price tag make this a viable option for several of our clients. We’d like to suggest to you that it’s smart to train promotion-conscious customers to actually look for, and seek out, your newest product or sale. This kind of entrepreneurial spirit thought process allows for you to keep your name in the forefront of their minds.<\/p>\n\n\n\n Special Events-<\/strong><\/p>\n\n\n\n Custom banners are ripe for special events<\/a>. They add some juice to any that call for them. After you read the following paragraph, close your eyes and imagine the scenario.<\/p>\n\n\n\n Your child’s name has been called. They walked to the stage. Their diploma has been handed them. The entire school class threw their caps in the air, having graduated at the end of the ceremony. Is that the end of the celebration? Not a chance. Your recent grad arrives home for a party, and what do they see? An elegant graduation “card” hanging in the yard, flowing gently in a soft breeze. Is that not simply a classic slice of Americana?<\/p>\n\n\n\n Let\u2019s say you\u2019re planning your wedding. You are working through your budget, throwing your hands in the air in frustration. The reception hall has taken a huge chunk of your money. You\u2019ve now downsized on the cake. You went with a local DJ instead of a live band so you can cut costs. You want something else for fun and to create lasting memories. The light bulb goes off in your head. For just over $100, you can have a Step & Repeat indoor one.<\/p>\n\n\n\n You can create any kind of design for it, and it can serve as the background for picture-taking that will deliver memories for years to come.<\/p>\n\n\n\n <\/p>\n\n\n\n If you’re having a special event like clothing donations, bake sales, or an Easter egg hunt at your church, a custom banner is a perfect way to signal the event. It’s not only a staunch reminder to your congregation to do all they can. If seen by people driving by, you might just add more churchgoers to your parish. You might earn their faith and trust in you because you are asking for people to give clothes from the heart to those who have less. It’s a request that could resonate in a huge capacity.<\/p>\n\n\n\n Among the many uses vinyl signage is superior than other messaging methods are:<\/p>\n\n\n\n Vinyl Fabric Banner Cost Advantage Over Other Banners-<\/strong><\/p>\n\n\n\n We\u2019ve mentioned how cost effective a vinyl banner is. Just how<\/em> low is the expenditure compared to some other types of them? Where we discussed pricy ad methods of other mediums, we\u2019ll use two examples of other banners as an apples-to-apples comparison. The pair of others are a flag banner (also known as a feather flag) and a pennant banner.<\/p>\n\n\n\n -The starting price for a vinyl signage banner here at Good Guys Signs is under $33.00 + tax.<\/p>\n\n\n\n -A flag banner is much more difficult to create and to print on, so given that the labor time jacks up, they can run up to around $140.00.<\/p>\n\n\n\n -As for pennant banners, they are typically in the shape of triangles strewn together. Those are not expensive, but more elaborate ones get costly in a hurry. You have likely seen one of these with fancy accessories on it. An example would be one with gold trim and golden tassels attached. As mentioned, it can also be banners strewn together, and that\u2019s the most common type. But then, you have to back away and realize that there might be 10, 20, 30 banner pieces within the design. Then, the product can easily be priced at $60 or more\u2026and can go a lot higher depending on the style and number of pieces involved to produce one of these.<\/p>\n\n\n\n We showed you how your message on vinyl banner material won\u2019t cost you anywhere near as much as other promotional techniques. Now, we\u2019ve demonstrated that different banners can take a toll on your wallet in comparison.<\/p>\n\n\n\n Customizing and Ordering a Vinyl Banner-<\/strong><\/p>\n\n\n\n When you\u2019re beginning the process of coming up with designing your banner<\/a>, you know you want your message to resonate and your graphics to look sharp. You understand that drawing it on a piece of paper and bringing it to a print shop is not the ideal path. You decide it\u2019s best to use a template to create what want. How do you find one? That\u2019s real easy. All you need to do is go to our website, and when you get to the banner product page, you\u2019ll have the ability to click on a design tool. Once you get there, you\u2019ll have the option to click on \u201cTemplates\u201d and use the many clip art options we have available for you. When you\u2019re done with the fun of creating and you \u201cAdd to Cart,\u201d it will be in our system as part of your order. If you have the option to design on your computer, that works for us as well.<\/p>\n\n\n\n When you finish, upload your custom text and graphics as high-resolution art when you place your order and \u201cAdd to Cart.\u201d We\u2019ll email you a proof for you to approve so we make sure everything is just how you want it. Then, in a single business day, your banner will be ready. <\/p>\n\n\n\n Types of Custom Vinyl Banners- <\/strong><\/p>\n\n\n\n We went over all the kinds of banners we sell, so let\u2019s hit on another aspect in this section. First, banner size<\/a> options. If you\u2019ve never bought a banner to display for a business promotion or to celebrate a birthday, it might feel like a bit of a daunting task to figure what\u2019s going to work best. You want to ensure all goes the way it should, with the most powerful impact it can have. There is no true one-size-fits-all blueprint, but here are some things to contemplate while preparing your custom banner purchase. Our banner makeups are as follows:<\/p>\n\n\n\n Weight-<\/em><\/p>\n\n\n\n Size-<\/em><\/p>\n\n\n\n Your banner size will depend on what it is you\u2019ll be using it for. There is a pretty standard theory in our industry as a mathematical ratio for banner letter size. It provides you with an idea as to how big you\u2019ll need your banner to be. There\u2019s an additional formula that lets you know how long drivers will actually be able to read your banner, given the speed at which they\u2019re travelling. But you\u2019ll have to consider if you\u2019re buying a banner for outdoor or indoor use for your business, or if you\u2019re holding a birthday party in a small apartment.<\/p>\n\n\n\n With regard to retractable ones, we produce ours in specific custom sizes. They are: <\/p>\n\n\n\n Our Step & Repeat ones also come in custom sizes. We produce them in 8\u2019 H x 8\u2019 W, as well as 8\u2019 H x 10\u2019 W.<\/p>\n\n\n\n Another thing to let marinate in your mind when processing your purchase is how and where you\u2019ll be displaying your banner. We do provide a couple important pieces for your display. If it\u2019s going to be a standard or mesh banner, odds are you\u2019ll want or need to hang them. If that\u2019s the case, we provide grommets, free of charge with your order. Grommet? That\u2019s a weird word. In the simplest of explanations, a grommet is a metal ring punched into a banner.<\/p>\n\n\n\n What it allows for is hanging a banner with items like rope, twine, or even bungee cords. Indoors, we have the option of what are known as pole pockets that come with our Step & Repeat products. Because most of the time, Step & Repeats are displayed inside, wind will obviously be a non-factor. A pole pocket is perfect in that it arranges these banners in a tall and straight fashion; absolutely what you want for taking pictures or creating brand awareness.<\/p>\n\n\n\n Wrapping Up:<\/em><\/strong><\/p>\n\n\n\n A banner is unbelievable cost-effective, whether you are looking to promote a sale or throw a bon voyage party for a co-worker. They\u2019re light, easy to transport, and their lifetime span is the stuff legends are made of. Here are some things that will cost you around $50, which is 36% more than what our vinyl banners start at.<\/p>\n\n\n\n You could go to the movies with someone and buy popcorn. That experience is over in two hours. You can get your car detailed. Then what if it rains a week later? Pay that one bill you forgot about. Yuck! <\/p>\n\n\n\n Well, there you have it. Hopefully as of now, you have acquired all the knowledge you\u2019ll need to put vinyl banners into business or fun when the opportunities present themselves. Feel free to reach out to us at (800) 614-8040 or at www.goodguyssigns.com<\/a> for any needs you have. We can help. After all, we\u2019ve been in the banner printing business for 12 years.<\/p>\n\n\n\n You want to send a message. Your budget is really tight. One of the most fantastic ways to accomplish your goal is to get a vinyl banner.<\/p>\n","protected":false},"author":4,"featured_media":1011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162,1],"tags":[79,93,550,119,391,121,190,571,577,569,416,568,578,163,158,157],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts\/1204"}],"collection":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/comments?post=1204"}],"version-history":[{"count":6,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions"}],"predecessor-version":[{"id":6365,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/posts\/1204\/revisions\/6365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/media\/1011"}],"wp:attachment":[{"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/media?parent=1204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/categories?post=1204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goodguyssigns.com\/blog\/wp-json\/wp\/v2\/tags?post=1204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.goodguyssigns.com\/blog\/wp-content\/uploads\/2020\/12\/image-150.png\")
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